Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. Book your call today, DTM World slash scale. (01:02):

SEO 91

SEO Search Generative AI Engineer 91

YoungUpstarts

FEBRUARY 29, 2016

This is where Search Engine Optimisation (SEO) comes into place. SEO is essentially the process of improving a website’s ranking on search engine results page. Let’s say your company is in the B2B Software as a Service (SaaS) space. Start A Blog For Your Business. There are many benefits to blogging for businesses.

Sales 100

Sales Technical Review SEO B2B 100

Duct Tape Marketing

JULY 18, 2014

SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. So, it should come as no shock the role that organic SEO plays in your website’s discoverability, even over paid alternatives like pay-per-click.

SEO 78

SEO Search Mobile B2B 78

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Turns out, getting high-quality blog content delivered consistently was a big one. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency.

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

MAY 22, 2019

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. He is the founder of Backlinko.com a place where you can get actionable SEO advice. John Jantsch: I did actually have a question, this is my own curiosity, a lot of SEO folks do… you have a lot of clients in the U.S.

SEO 75

SEO Kansas City Kansas Search 75

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing. a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). You should have an incredibly amazing blog for your company (more on this below). But they also have a great blog/culture guide/all things cool and amazing sub-site called The Standard Culture. Only post content that is 1.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

crowdSPRING Blog

FEBRUARY 14, 2014

MODE Blog - crowdspring.co/Nv3KYE. Old School SEO Tests In Action (A 2014 SEO Experiment) - crowdspring.co/1dB0QGP. 12 Examples of Brilliant B2B Logos (and What Made Them So Great) - crowdspring.co/1fQJCJO. Kerning on the Web | The Typekit Blog - crowdspring.co/1gj4ZDK. Firing myself, again - crowdspring.co/1lGD1Y6.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

DECEMBER 14, 2012

crowdSPRING’s Small Business Spotlight of the Week: miiCard | crowdSPRING Blog – [link]. Vision | Jordan Cooper’s Blog – [link]. Startups Cannot Afford to Have Indispensable Employees (and not for the reason you think) | Rand’s Blog – [link]. Focus on Customers not Competitors – [link].

Social Media 100

Social Media Small Business Design Media 100

ConversionXL

APRIL 4, 2017

It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). The Intersection of SEO and CRO (and How to Maximize Long Term Growth).

Channel 118

Channel Marketing Viral SEO 118

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . While in the past this may have been optional, it’s becoming more and more essential. Content marketing.

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

OCTOBER 30, 2021

Generating awareness through SEO. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. SEO can be used to raise awareness through guest posting , too. . social media, email, paid ads, SEO, etc.) Image source.

Customer 140

Customer Marketing Social Media CPA 140

YoungUpstarts

APRIL 16, 2015

It might be helpful to get feedback from people whose opinion you value,” Hostway customer and web design Wix noted in its blog. Frequent visitors — including administrators and other staff members — may overlook these items as they have gotten used to the site’s appearance, so a third party may be needed to help. “It Review website security.

Software Review 100

Software Review Technical Review Mobile Security 100

ConversionXL

APRIL 1, 2019

Blog posts by your development team explain the complexities of how the AI system works, highlight how you gather and parse training data, and list use cases befitting Fortune 500 clients. For marketers in B2B sales, the challenge increases. Search Engine Journal does this with their blog.

Technical Review 133

Technical Review Marketing Software Review Audience 133

crowdSPRING Blog

FEBRUARY 6, 2013

In fact, you’ve probably seen dozens, if not hundreds, of blog posts and articles about content marketing. Hubspot reports that companies that blog 15 or more times per month get five times more traffic than companies that don’t blog at all. B2B marketers use numerous social networks to distribute content.

Small Business 94

Small Business Marketing North America Distribution 94

Mike Michalowicz

FEBRUARY 11, 2013

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Ask a question about a product on your website or blog. Blog tours are like book tours, but without all the flying and cheap hotels and fast food temptations. Be visible!

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 91

Marketing B2B Distribution Audience 91

ConversionXL

OCTOBER 16, 2022

Get seen with SEO-driven content marketing Conclusion. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Get seen with SEO-driven content marketing. Blogs that answer audience questions can also push you up the SERPs, even if those questions aren’t directly product-related.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Brandanew

JUNE 18, 2015

Content Marketing and not SEO back-linking or keyword infested text is a long term and serious brand investment. 2) Your existing state of SEO. So, if you don’t have a blog or a content site, it is important to design it and create a Content Management System and infrastructure. 3) Your existing state of Social Media.

Cost 100

Cost Marketing Social Media PR 100

Brandanew

AUGUST 13, 2015

More specifically, start with a blog! Here are 9 reasons why small businesses should care about Content Marketing, and why I recommend a blog to you… 9 Reasons Why Small Businesses Should Care About Content Marketing. Your Blog/ Content Marketing will allow you to get leads. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

JULY 8, 2021

If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. This formula also applies to readers of your blog content and podcast listeners. But what about investing more in SEO and organic growth? Leads generated from content.

Conversion 156

Conversion CPA Metrics Analytics 156

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. In today’s world, you can sell through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Finally, checkout at least a couple of blogs relevant to the topic. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Things that might hinder SEO. Awesome, right? #3.

Web 139

Web Analytics Technical Review Affiliate 139

Up and Running

SEPTEMBER 18, 2014

Even B2B companies need a point-of-contact to provide solutions. Even though I was responsible for copywriting, SEO, and design direction, customer service was a huge part of my job. appeared first on Bplans Blog. Restaurants have waiters and cashiers. Boutiques have shop assistants. How do you keep your customers happy?

Customer 113

Customer Design Web B2B 113

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 99

Marketing Affiliate Channel Seattle 99

ConversionXL

JULY 10, 2019

Links to blog posts or long-form resources increase their search visibility and build awareness. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. Example 2. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. You can't expect the new SEO and content and social and paid. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. And then basically. Cause I'm like, yeah, like. Ryan: Sure.

Channel 92

Channel Acquisition Framework B2B 92

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) How did you address that? EM: We had waves of topics. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Take Semrush, a platform for SEO, PPC, and content-related research. He talks about both empathy and wine in this blog post. Building a community.

Reputation 134

Reputation Audience Management Social Media 134

Austin Startup

JULY 12, 2010

They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. Encourage them to join and support the Company-Customer Pact.”

Customer 80

Customer Harvest B2C Technical Review 80

Software By Rob

OCTOBER 14, 2010

You’re fine to just post it to your blog (30 uniques per month, baby!) This is a common line of SEO salesmen say to justify paying them month after month. Having a pre-launch, filled with blog articles and information about the new item to be launched is a great way to build links and build up customer attention.

Software Review 77

Software Review Marketing Technical Review Software 77

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines , blogging , and social media.

Asia 100

Asia Las Vegas Marketing Technical Review 100

The Startup Magazine

MARCH 24, 2024

Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. Also, implementing a robust content marketing strategy requires some work in the SEO segment that can drive organic traffic to your website. rank higher in search engine results.

B2B 148

B2B Forecast Entrepreneur Analytics 148