Mike Michalowicz

FEBRUARY 11, 2013

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Ask a question about a product on your website or blog. Blog tours are like book tours, but without all the flying and cheap hotels and fast food temptations. Be visible!

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

APRIL 3, 2018

Embed blog videos hosted on facebook so you can track consumption and advertise to them. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Renee Thompson – How to Win at B2B Optimization. upleveled aesthetic.

Retention 106

Retention Artificial Inteligence Channel Email 106

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality. Another way is get behind the power blogs such as mashable, techcrunch and get them to write a review or do an interview for your solution.

Pakistan 94

Pakistan Social Media Startup Social Network 94

ReadWriteStart

JULY 23, 2021

If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin? 11 LinkedIn Posting Tips to Get Viral on LinkedIn. Yeah, you have a post that has the potential to go viral, and then also human editors will come in. So these first 30 to 60 Minutes are critical.

Viral 216

Viral Algorithm Framework B2B 216

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Use this when ideating blog post topics and creative campaigns to create a message that resonates. Viral marketing is hard to replicate.

Audience 122

Audience Technical Review Social Media Campaign 122

mashable.com

NOVEMBER 4, 2010

More Web Development Resources from Mashable: - 10 Intermediate and Advanced Tips from PHP Masters - 5 Website Designs That Blew Us Away - HOW TO: Make Your WordPress Blog More Like Tumblr - 10 Beginner Tips from PHP Masters - CSS Inventor Talks About the Web’s Visual Future [VIDEO] Image courtesy of Flickr, Michos C. OpenTable Seated 15.4

Developer 73

Developer Software Review PHP Social Media 73

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. A Tutorial. A Company Overview. Or A Product Demonstration. Even though your explainer video may incorporate some of these elements, the focus should always on be on clarity first – packaging second. image source.

Video 122

Video Software Review Cofounder Metrics 122

Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 315

Social Media Media Startup Analytics 315

ConversionXL

JANUARY 31, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? 5 Dimensions of Rockstar B2B explainer videos. Recommended Reading: Useful Value Proposition Examples (and How to Create A Good One). How to Come Up With A Value Proposition When What You Sell Isn’t Unique. The Art Of Creating A Magnetic Value Proposition.

Analytics 134

Analytics Video Matching Conversion 134

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Foursquare has raised more than $390 million in outside funding, on $100 million in revenue.

Finder 361

Finder Startup Curation Seattle 361

mashable.com

SEPTEMBER 22, 2008

blogtronix – An enterprise social platform that includes blogs, wikis, documents and social media so that users in large and small organizations can collaborate and build communities inside and outside their company. Clearspace – An online collaboration suite that includes documents, blogs, discussions, projects, and more.

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. McPherson, who runs blogging courses, promised a course that “would challenge [participants] to take uncomfortable steps to ‘grow their blog.’” For products with more than one kind of user, we write more than one user manual. What were those steps?

Product 110

Product Campaign Acquisition Social Media 110

YoungUpstarts

MARCH 18, 2013

A micro blogging site that allows you to engage with customers and potential clients in real time, Twitter not only enables you to track what people are saying about your business, but also it allows you to track competitors and what people are saying about them. If your video goes viral, YouTube can help you get huge brand recognition.

Social Media 269

Social Media Small Business Media Marketing 269

mashable.com

NOVEMBER 3, 2010

Amplifying that expertise through blogs, Twitter Twitter , live streams will get you the attention of VCs, too. blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 After Giants' World Series Win, San Francisco E. As they say, just let your passion do the talking and everything will be.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), If you are a B2B company, checkout Cisco's social efforts. On this blog I'm sure you did not think I would simply share a marketing framework with you and leave you hanging when it comes to accountability. The YouTube Measurement Framework.

Analytics 151

Analytics Marketing Audience Channel 151

Occam's Razor

JUNE 11, 2014

That is where this blog post comes in. From B2C to B2B. If you refuse to have a true mobile-awesome experience, at least suck-less by using responsive design - like this blog. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Bits and bytes are cheap.

Design 151

Design Software Review Technical Review Mobile 151

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. I think B2B influencers on like LinkedIn and really be starting to become a thing in 2024. And then basically.

Channel 92

Channel Acquisition Framework B2B 92

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

JUNE 18, 2011

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 232

Social Media Media Entrepreneur Analytics 232

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. If they trust social networks, blogs, magazines, etc., The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Cracking the Code

JANUARY 28, 2008

The second part of the year has seen a lower flow of blog posts, but part of my 2008 resolutions are to remedy to this shortfall, so be prepared for a strong 2008. Looking back at 2007, I wanted to give a quick overview of the investments I have been involved with, since I have not blogged about any of them yet. Blogged with Flock.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

YoungUpstarts

DECEMBER 9, 2014

More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”? We can now reach our potential buyers directly by publishing via blogs, videos, podcasts, forums, and social networks with relatively little cost.

B2B 185

B2B Social Media Afghanistan Iraq 185

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. Instead, they could simply click a link and enter an email address.

Retention 113

Retention Marketing Acquisition Channel 113

conversionxl.com

FEBRUARY 4, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? 5 Dimensions of Rockstar B2B explainer videos. This blog is all about getting more results from your website. Extra Lucrative Conversion Advice. Conversion Optimization Services. 1:1 Consultations. Conversion Research. Complete Guide to A/B Testing. Tommy Walker.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. And Coschedule uses them for blog content , even ranking some for pretty generic (i.e.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 199

Social Media Media Analytics Viral 199

Growthink Blog

SEPTEMBER 30, 2013

At it, some of the world''s best Internet thinkers and researchers presented on key trends in business-to-business (B2B) online marketing, sales, and client engagement. tweeting and texting Millennials), but on B2B markets and interactions as well. These are the new rules of the B2B marketing game. My three takeaways: 1.

B2B 91

B2B Mobile Sales Cycle Viral 91

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. Most funnels treat referrals as another step in a funnel, but of course we know they don’t work that way.

Analytics 78

Analytics Metrics Channel Software Review 78

Startup Professionals Musings

SEPTEMBER 20, 2013

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Foursquare has raised more than $112 million in outside funding, on $2 million in revenue in 2012.

Finder 210

Finder Curation Seattle Community 210

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 166

Social Media Media Cost Analytics 166

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. See their blog post on multiples.). It sounds simple; however, very few asset managers actually do it.” 9) Accelerate portfolio company value.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

This is going to be BIG.

APRIL 23, 2012

Conferences, startup blogs, meetups--they're all filled with people telling you how to build your company. Half the time, founders were pitching a completely different idea than what took off--so the VC who looks brilliant for funding the latest viral app really funded a B2B product that never took off. So why bother showing up?

Startup 166

Startup Lean Venture Capital Mobile 166

YoungUpstarts

OCTOBER 17, 2013

And that’s not even taking into account LinkedIn, Pinterest, the company’s blog, and more!). Keep in mind that content isn’t just about blog posts, photos, and videos. Meanwhile, clients are posting positive and negative feedback on both sites. Sometimes these comments receive responses; sometimes they don’t. Think outside of the box!

Social Media 217

Social Media Media Curation Social Network 217

The Startup Magazine

NOVEMBER 16, 2019

All it takes is a single viral video to find your business leads on a global scale [i]. This works particularly well for those engaged in B2B activities or for those who struggle to network. Keeping a business blog and guest blogging on other websites are other ways to get your name out there. Think about it….

South Africa 104

South Africa Africa Social Media B2B 104