ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. We’ve seen it in the marketing and sales for smaller eCommerce companies and even in some B2B circles. For example, the Capitol Hill Books bookstore in Washington D.C.

eCommerce 150

eCommerce B2B Forecast Demand 150

VC Cafe

MARCH 1, 2024

Productivity gains Agents that act as systems of action – agents that can complete common consumer tasks like booking a restaurant or finding and sending a gift to a friend. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. Lesson 2: Make your funnel airtight. Opportunity.

Demand 101

Demand Revenue SQL B2B 101

crowdSPRING Blog

FEBRUARY 14, 2014

Say no to SaaS vanity metrics - crowdspring.co/NzqJ53. 12 Examples of Brilliant B2B Logos (and What Made Them So Great) - crowdspring.co/1fQJCJO. 14 Informative & Free e-books for Web Designers - crowdspring.co/1girpFe. Our Love Affair With the Tablet Is Over | Re/code - crowdspring.co/Nv1PDw. 1gj5nCn.

Social Media 94

Social Media Small Business Design Media 94

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Perhaps some kind of B2B sales. I’m afraid in my book views don’t even count as a local maxima. First one will be Reach.

Global 123

Global Metrics Artificial Inteligence Oakland 123

crowdSPRING Blog

SEPTEMBER 5, 2014

Here’s a fun parody from IKEA, poking fun at those ads and promoting the annual IKEA book catalogue. A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Benchmarking Hubspot’s S-1: How 7 Key SaaS Metrics Stack Up – crowdspring.co/1qlwWRG.

Social Media 92

Social Media Small Business Design Media 92

Up and Running

OCTOBER 21, 2014

Every time I think about the topic of ‘starting a business’, I recall a book I read years ago: “Feel the Fear and Do It Anyway”. If you’re not sure where to get started in terms of reading, take a look at our list of business blogs you should be reading but probably aren’t and the list of books we encourage you to start working through.

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 74

B2B Marketing B2C Social Media 74

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] I only work with B2B clients as well into service delivery. We're doing a lot more book funnels. I'm actually seeing a lot more traction coming from like a well written book nowadays. If you're B2B, it should be LinkedIn.

Channel 92

Channel Acquisition Framework B2B 92

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. Alternatively get one of the simpler books on the topic and immerse yourself in self education. Regardless of if you are a novice or an expert I think one of the best books to start with is The Cartoon Guide To Statistics ($13).

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

APRIL 7, 2021

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. If you’re selling B2B, you know it’s a wide and competitive market. Account-Based Marketing (ABM) isn’t new.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. ” The visitor/view metric is one you should only be competing against yourself on.

Video 122

Video Software Review Cofounder Metrics 122

VC Cafe

OCTOBER 23, 2022

” No one questions the importance of revenue, but asking the question enabled us to start thinking on what would be the right metric. Did you know that companies like Airbnb, Spotify and Netflix purposely avoid setting revenue as their North Star Metric? Why is revenue not a good ‘North Star’ Metric?

Metrics 179

Metrics Revenue B2C Portfolio 179

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? In the right navigation, you can meet one of my micro-conversions by clicking on my book's link. I know how much my book sells for and it's not that hard to compute value of every click on the book's link. Not through data pukes. . #1:

Analytics 123

Analytics Conversion Affiliate Web 123

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. Aside from event website conversion rates, other metrics worth tracking include, but are not limited to: Email open rates. It used to be that tracking metrics for in-person events was as limited as tracking snail mail.

Campaign 77

Campaign Marketing Social Media Software Review 77

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Take Smashing Magazine’s personalized email for its book ‘Click!’:

Email 136

Email Customer Marketing Software Review 136

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. If your business is industrial B2B products, social media should be low on your list.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Demand 144

Demand Metrics NPV Net Present Value 144

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

Startup Professionals Musings

OCTOBER 2, 2013

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. If your business is industrial B2B products, social media should be low on your list. Marty Zwilling.

Social Media 252

Social Media Media Entrepreneur Metrics 252

View from Seed

MARCH 3, 2015

NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. This book recommendation post got close to 1,200 likes: ( Image source ). Digital ad spending in the U.S. Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales. Scaling is Hard.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Alternative terms : Cash register, cash book. For many B2B SaaS companies, problem terms are the biggest opportunity.

Framework 123

Framework B2B SEO Search 123

Startup Professionals Musings

AUGUST 22, 2012

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. If your business is industrial B2B products, social media should be low on your list.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

JUNE 18, 2011

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. If your business is industrial B2B products, social media should be low on your list.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Duct Tape Marketing

JUNE 1, 2023

Her new book The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, is a quick-start guide to nailing your first product launch, whether you are a product marketer, product manager, or founder. Questions I ask Mary Sheehan: [01:46] Why you’re qualified to write a book about product launches? Like this show?

Product 88

Product Framework Technical Review Cofounder 88

Startup Professionals Musings

MAY 10, 2019

The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.” For B2B environments, consider who makes the buy decisions.

Social Media 247

Social Media Media Reputation Viral 247

Duct Tape Marketing

AUGUST 24, 2017

This is a book you should read. And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” ” And that’s the metric that we look at in order to get past this concept of cold calling. This is a show you should check out.

Sales 51

Sales Conversion Revenue Email 51

OnlyOnce

AUGUST 12, 2013

Book Short: Is CX the new UX? The Customer Experience (CX) movement is gaining more and more steam these days, especially in B2B companies like Return Path. The Customer Experience (CX) movement is gaining more and more steam these days, especially in B2B companies like Return Path.

Lean 94

Lean Agile B2B Metrics 94

Austin Startup

MARCH 2, 2019

In totality, these posts are at least as long as most business books. It is by Malcolm Gladwell, one of my favorite authors (Malcolm’s book The Tipping Point was an initial mantra for us and our clients at Bazaarvoice and I also loved his book Outliers ). I served as Chairman leading up to the acquisition.]

Advisory Board 51

Advisory Board Cofounder Greece Bootstrapping 51

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. As Sangram Vajre explains in his book “ Account-Based Marketing for Dummies ”: “The traditional lead-based sales and marketing funnel has been turned into a cone by using account-based marketing. Account-based marketing flips the traditional marketing and sales funnel upside down.

Customer 98

Customer Marketing Channel Acquisition 98