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We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. Lastly, given our Boston location, it isn’t surprising that seven investments were Boston-based. BUSINESS-FOCUSED (B2B). Network Effect B2B.
We invest nationally across Consumer and B2B, while most of our investments are based in NYC, SF/Bay Area, and Boston. NextView is a thematic, seed-stage VC firm focused on the Everyday Economy with $200M+ of committed capital under management.
The city I call home, Boston, is not known for its social products. Here is some data shared by TJ Parker, CEO of Boston-based Pillpack, as first reported by PitchBook: Bos raised roughly same VC as NY since ’06 & ’10 w/ nearly double the exit value, ranked below in ecosystem. Social Has Been a Tale of One Coast.
This role will be virtual through the end of the pandemic, but will ultimately be based in either our New York or Boston office. You are actively engaged in the NYC or Boston tech ecosystem. This job will be based in either New York and Boston and will involve close collaboration with all members of the tight-knit NextView team.
The more verticalized your startup’s offering, especially if the venture is B2B, the more opportunity there is to identify industry insiders who will care about your company. As a VC myself, at a New York- and Boston-focused firm, I frequently point entrepreneurs to the same resources. Affinity by industry.
We invest nationally across Consumer and B2B, while most of our investments are based in NYC, SF/Bay Area, and Boston. NextView is a thematic, seed-stage VC firm focused on the Everyday Economy with $200M of committed capital under management.
How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.
The benefits have been touted previously : an anchor for attracting and retaining talent in Boston, as well as a breeding ground for the next set of great Boston entrepreneurs and founders. I’m not just talking about B2B SaaS companies that feel similar to HubSpot either. Build it and they will come” has been the philosophy.
We invest nationally across Consumer and B2B, with most of our investments are based in NYC, SF/Bay Area, and Boston. NextView is a thematic, seed-stage VC firm focused on the Everyday Economy with $500M+ of capital under management.
It’s true that we also fund more mundane stuff like B2B software aimed at productivity improvements but we want some big bets in every fund where we feel we can contribute to “making our own little dent in the universe” as the saying goes – by backing ambitious entrepreneurs with that same goal. But it will take time.
Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. Amazon PostRank
We invest nationally across Consumer and B2B, while most of our investments are based in NYC, SF/Bay Area, and Boston. NextView is a thematic, seed-stage VC firm focused on the Everyday Economy with $200M+ of committed capital under management.
Old assumptions about geography are increasingly being challenged – with huge consumer wins emerging in Boston (CarGurus, Wayfair, Simplisafe, Pillpack), great B2B companies emerging in NY (Flatiron Health, Mongo, Datadog, etc), and unicorns emerging in smaller tech markets and overseas. .
With Stephanie on board, we are now one of the very few bi-coastal seed funds in the industry, and all of the partners have led investments in NY, Boston, SF, and many other emerging ecosystems even before the pandemic. But this was always a significant market inefficiency, and one that we are committed to unraveling in the decade to come.
Two years ago Jeff Bussgang lamented about “Lost Generation” of entrepreneurs which I think is especially acute here in Boston. I was in my early 20’s just barely out of school when four of us (peers) started Sombasa Media (aka BargainDog ) here in Boston beginning in 1998. My own personal story fits in with this narrative.
In the first three days, we were invited to apply for a startup accelerator program in Boston. Daniel and his Co-Founder Stevan will be launching their latest B2B innovation, CurrencyTransfer.com at Finovate in London on February 12. Some may call it opportunistic. Within a week, we were out for drinks with the crew at Techloft.
We did that for six years, and then we decided we would move to Boston because … This is where my marketer brain kicked in. I was like, “There are not a lot of the type of church that we are at out there in Boston. ” Lance Cummins: So I literally moved my family, my three kids and my wife and I, to Boston.
Where in Boston? And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. And thankfully we do get a chance to talk to each other, you know, once in a while in between, but it's always nice seeing John Jantsch (01:33): You. That's right.
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?
9 that are B2B. Geography: 18 of the 23 are in Boston or New York. Some of our most interesting companies have originated in places like Estonia (GrabCAD), Croatia (Farmeron) and Omaha (SkyVu), although all have either moved or have a significant presence in a major tech hub like SF, Boston, or NY.
We changed our model to B2B and adopted Agile around 2002. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. May 14, 2009 5:23 AM David said. It was a disaster.
Your company is likely both one step removed from many brand name B2B customers and a step removed from reporters and press that are excited to tell your story. One approach that we’ve seen work with a number of B2B businesses is to spend a disproportionate amount of effort in telling a momentum story about your company.
Which elements does your B2B marketing training have and what would you like it to have? So in that example I mentioned with marketing profs, they were studying how B2B marketing teams were approaching training. I think, well, I see you in Boston in the fall at B2B or at Marketing profs. Michele (12:35): Yeah, absolutely.
And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So we really need to think about how SEO needs to change.
There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.
And early-stage VC investors have increasingly ventured beyond their backyards of SF, NYC, and Boston to more actively invest in (and in some cases relocate to) places like Miami, Austin, Chicago, Seattle, and other cities.
Old assumptions about geography are increasingly being challenged – with huge consumer wins emerging in Boston (CarGurus, Wayfair, Simplisafe, Pillpack), great B2B companies emerging in NY (Flatiron Health, Mongo, Datadog, etc), and unicorns emerging in smaller tech markets and overseas. .
And early-stage VC investors have increasingly ventured beyond their backyards of SF, NYC, and Boston to more actively invest in (and in some cases relocate to) places like Miami, Austin, Chicago, Seattle, and other cities.
While the startup environment in Boston has vastly improved over the last several years , I continue to hear the sentiment that it’s really tough to build a great consumer startup in Boston. This is expressed by people outside of Boston, but it often comes from those within our community too.
How about a person who moves here from Boston but keeps his Boston phone number on his SmartPhone and uses it to surf the web and order “software?” These are tricky but important details. At the other end of the size/complexity spectrum, it gets even worse.
Customers who experience this kind of product can’t help but talk to other people about it, whether it’s friends & family in the consumer segment -or- other business partners & peers in the B2B space. Go (re)read that post. And in each mural you’ll find an “JDCC” oh-so-subtlety included in the landscape.
Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. And then it has to be part of an infrastructure that makes sense.
And early-stage VC investors have increasingly ventured beyond their backyards of SF, NYC, and Boston to more actively invest in (and in some cases relocate to) places like Miami, Austin, Chicago, Seattle, and other cities.
Their customers such as Boston Scientific have implemented Comprehend’s SaaS service in less than a month and thereafter the system keeps up as the data and needs for analysis change. Comprehend has developed a next generation data analytics platform that readily adapts to all this change.
Place: Boston, Massachusetts. MarketingProf’s B2B Marketing Forum 2015. Place: Boston, Massachusetts. About: MarketingProf’s B2B Marketing forum is an event that focuses around B2B social media marketing. INBOUND 2015. Date: September 8 – 11, 2015. Date: October 20 – 23, 2015.
This initial wave of applicants resulted in the selection of six initial Accelerator participants – female & male founders at startups hailing from the Bay Area to Miami to Alabama to Boston, ranging from b2b SaaS offerings to consumer services… all transforming people’s everyday lives.
It'll be in Boston from September 5th through the eighth. So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. Click on over and give us a review on iTunes, please! That's right. And we just had a big launch for a product called Dinos with that.
Jambb: Boston, Massachusetts . Consumer and SaaS B2B companies located anywhere, but should be focused on redesigning the Everyday Economy within the U.S. This model has produced a wide array of geographic diversity at a national scale, which we are aiming to replicate in the upcoming cohort. Allay Health: Seattle, Washington.
Rather, as Jason Jacobs, CEO and founder of Boston-based startup Runkeeper suggests, think about whether their comments can be useful in the future, and tell your customers,”Not yet.”. Customer conversations should involve understanding the dynamics of both the end user and the B2B side of things.
This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list. And given my marketing background (Google, Dailybreak Media, HubSpot), I often get this question directly: When should startups announce seed funding? .
This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. I encourage B2B startups to keep them in their customer development arsenal. This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small.
In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.
Moss Pure's PR strategy started when we were featured in the Boston Globe in January 2023. As I primarily run a B2B business , media coverage wasn't something I put much effort into until I launched my second book in 2022. Sales skyrocketed. I then began pitching our story to the media.
Boston, and Philly. Inflection launched “ Inflection for startups ,” free B2B marketing automation. Filebase announced upcoming changes to their platform, namely removing Skynet and Storj integrations permanently. You can read more about the changes here. And they’ll be coming to Phoenix soon. .
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