Remove B2B Remove Caching Remove Campaign Remove Revenue
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

While several factors go into successful email campaigns , great email copywriting is vital. Or you may send out sales emails to increase revenue. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Mine voice-of-customer (VoC) data for email campaigns.

Email 133
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. via Revenue Champions].

B2B 103
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Demand Generation: Turning Tactics into Strategy

ConversionXL

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Bad data affects demand generation campaigns in other ways, too.

Demand 132
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BizMe2 is Looking to Disrupt Conferences with Turnkey Solution (Interview)

VC Cafe

It is the B2B advertiser’s Mecca, but it is an undeserved market when it comes to user experience and consolidation of services. Yair Margolin: I was a member of the core team at Peerapp in 2003, a supplier of caching solutions for ISPs. C onferences are big business. VC Cafe: You have a pretty long track record in startups.

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131