B2B Campaign Cofounder 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.
ConversionXL
APRIL 28, 2021
My co-founder and I consider his sister to be a trusted confidant. To give you some context, my co-founder and I operate a website called Solitaired , which ties classic card games to brain training. We launched our second campaign a week later, and the story got worse. Could this be true across the board?
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Startup Lessons Learned
MAY 9, 2012
From Lean Startup Machine , Lean LA and San Diego Tech Founders , to countless speeches and workshops, I have seen the impact that their leadership has had first hand. Maybe you’ll be hunting on a reef with a spear gun for 20lb groupers (B2B sales at a conference)? Or perhaps you need to chum (freemium) the waters a bit?
techcrunch.com
MARCH 8, 2012
The Trouble With Non-tech Cofounders. This is a guest post by Scott Allison, CEO and founder of Teamly.com. I want to reflect on my experience as a non-technical founder and reassess my original decision – almost two years ago – to stick to what I’m good at, and not waste time learning to code. guest author.
Duct Tape Marketing
OCTOBER 12, 2017
How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. They aren’t the only ones. After the Event.
Duct Tape Marketing
FEBRUARY 18, 2021
Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. What are some of the best pieces of advice for a new product or campaign that you’re trying to run, and how do you amplify those videos? Marketing Podcast with Ben Oliver.
Up and Running
OCTOBER 29, 2014
Too many founders try to do huge advertising bursts at the end of the year in a lazy attempt to hit sales numbers. Instead, founders should be focusing on developing a content strategy for 2015 that allows them to educate, engage, nurture, and close sales throughout the entire year. – Kelsey Meyer, Influence & Co.
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