Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. Learn more at adcritter.com.

Search 47

Search SEO Technical Review ChatGPT 47

ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. The most important thing you can do for your cold email campaign is to send relevant messages. Here’s an excerpt from one of his successful campaigns: ( Image source ). Image source ).

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. More networking and curated roundtables, less gurus and swag.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. by downloading guides, using the open parts of our product, requesting a demo). Opportunity.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

OCTOBER 25, 2018

Visitors request demos. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. It’s an absurd standard.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Email campaigns, Cold calling. Doing product demos, sharing whitepapers, case studies. Cost per lead.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

AUGUST 1, 2024

Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. Though we see them every time.

B2B 91

B2B Campaign Audience Advertising 91

Duct Tape Marketing

JANUARY 17, 2014

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).

Video 78

Video Marketing Harvest Bandwidth 78

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Social media is a commitment, not a campaign.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. via B2B Marketing Alliance ]. Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

JULY 14, 2022

So having done so many live webinars, demos, onboarding trainings for a consistent five years, sometimes five back to back for my previous company, I had just dreamt of a product, a magical product that would do my job for me. Melissa Kwan (12:26): So you can imagine in the past six months I've ran my demo. I don't do live demos.

Technical Review 96

Technical Review Demand Cofounder Video 96

Both Sides of the Table

JANUARY 27, 2013

The main reason that your advisors tell you to focus on your vertical, your age demo or your users favorite destination is that this is the obvious way to interest your user base. Here’s how you should think about your PR plan. Understand That You Don’t Only Have One Target Audience.

PR 309

PR Campaign Vertical B2B 309

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. They haven’t completed a form, joined a webinar, or requested a demo. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? If you are in B2B, you’ve certainly heard of account-based marketing by now. Another classic in the vendors’ demos. Orchestrating Your Personalization Campaigns. Google Adwords? Firmographics. Algorithmic segments.

Programming 97

Programming Revenue Analytics Software Review 97

mashable.com

NOVEMBER 4, 2010

A Y-Combinator startup itself, Optimizely was used by the groundbreaking online Obama campaign in 2008. Check out this quick demo video to get an idea of Optimizely’s services, which range from $19 to $399 per month: 2. Check out the demo video below to see the interface in action. Genetify Think of Genetify as A/B-plus.

Developer 73

Developer Software Review PHP Social Media 73

View from Seed

MARCH 3, 2015

For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. In the early days, StumbleUpon was a key part of the playbook. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Marketing Social Media Pakistan 113

ConversionXL

DECEMBER 16, 2020

Sales funnels (essential for websites offering demo calls or free trials to identify friction points). Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). UserZoom GO.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Demos and product walk-throughs; Customer-generated videos (e.g.,

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

AUGUST 18, 2020

Before you kick off a link-building campaign or invest in creating quality content, you need to understand where the volume is, how competitive terms are, and the intent behind those queries. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. Solution terms.

Framework 123

Framework B2B SEO Search 123

Austin Startup

SEPTEMBER 1, 2020

And ZoomInfo reports that 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads. Did your event plans include team members presenting, being part of a panel, conducting a demo, or leading a workshop? A thoughtful and intelligent campaign will draw prospects to your webinar.

B2B 111

B2B Startup Campaign Database 111

Version One Ventures

MAY 17, 2022

Inflection is the only marketing automation solution purpose built for B2B product-led companies. In years past, the B2B customer experience and buying process were owned by sales. Some of today’s most successful B2B companies are product-led. P.S.: You can request a demo here!

B2B 105

B2B Product Stealth Marketing 105

Duct Tape Marketing

JANUARY 15, 2019

How to Create Effective Follow Up Campaigns written by John Jantsch read more at Duct Tape Marketing. Follow up campaigns can be a tricky thing for small business owners to manage. Today we’ll take a look at the elements that go into creating an effective follow up campaign and which tools can help you get it done.

Campaign 78

Campaign Sales Cycle SMS Email 78

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). Did they have a personalized demo? What keywords? What content?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. AJ Wilcox notes in his course on LinkedIn ads : . “72%

Campaign 129

Campaign Audience Advertising Conversion 129

YoungUpstarts

AUGUST 10, 2020

Your email marketing campaign must be more than just inundating customers with bland, predictable emails each week. Use Video Demos and Product Displays. Small ecommerce sellers can improve their ROI by using video for marketing and product demos. . It’s free direct access. This can be a valuable source of improved ROI.

eCommerce 147

eCommerce SMS Email Video 147

Duct Tape Marketing

MARCH 5, 2025

Small businesses can launch targeted campaigns quickly using Reddit Ads, benefiting from interest-based targeting that puts their message in front of the right communities without needing large budgets. Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign!

Small Business 78

Small Business Community Advertising Conversion 78

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. iRidium invited top tier accounts to product demos.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Search, Referring Sites, Direct, Campaigns. If the web analytics tool is implemented right these are all your existing customers or people from offline campaigns. You can't just rely on search engines or spending money on campaigns. 10% Campaigns. See how it looks.

Web 140

Web Analytics eCommerce Campaign 140

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. Some workshops, evaluations, demos. Whereas LinkedIn has always been very B2B focused, very networking, very “I’m here to do business.” What are we doing in terms of getting people to try us?

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

MAY 31, 2017

Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites. Finally, we also use bots to run targeted messaging campaigns for capturing and qualifying leads. Want to schedule demo?” Form Performance, By the Numbers. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91