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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. Modern B2B” Casandra Campbell: “The secret growth ingredient most people ignore” Conclusion. More networking and curated roundtables, less gurus and swag. CXL Live 2022 was a blast.

B2B 94
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The Power of Verified Reviews: Why Agencies Thrive with Clutch

Duct Tape Marketing

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Not every secret is a ticking-clock campaign. Image source ).

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Not every secret is a ticking-clock campaign. Image source ).

Customer 101
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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. The first two are more familiar to B2B marketers; the last one often applies to B2C. Or Kaleigh Moore to ask if freelance writers should network? Ask Kaleigh: “What’s the most underrated networking channel?”.

Analytics 161
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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (00:00): This episode or the Duct Tape Marketing Podcast is brought to you by the Nudge Podcast, hosted by Phil Agnew and brought to you by the HubSpot Podcast Network. Yes, it has.

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Cold Emails: Can They Work, Or Are They Just Spam?

ConversionXL

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. The most important thing you can do for your cold email campaign is to send relevant messages. Here’s an excerpt from one of his successful campaigns: ( Image source ).

Email 130