Duct Tape Marketing

MARCH 5, 2025

Small businesses can launch targeted campaigns quickly using Reddit Ads, benefiting from interest-based targeting that puts their message in front of the right communities without needing large budgets. Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign!

Small Business 80

Small Business Community Advertising Conversion 80

This is going to be BIG.

APRIL 2, 2013

The company provides contextual political data to media properties (Crunchbase for politics) and in turn uses that reach to provide actionable insights for campaign managers. She knows campaigns like the back of her hand, but she's a first time CEO of an internet startup. Brooklyn Bridge Ventures led the round.

Business Model 108

Business Model B2B Campaign Audience 108

crowdSPRING Blog

JUNE 24, 2012

We hear a great deal of talk from the Presidential campaigns about what small businesses and startups really need to succeed. But, here at crowdSPRING, these types of government rules, whether to address environmental or worker safety concerns, have next to no impact on how we operate. ” First of all we are not monolithic.

Small Business 86

Small Business Illinois Government Startup 86

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. I love governments! A quick best practice.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Since one customer inevitably falls into more than one cohort, the analysis gives meaning to their lifecycle behavior from different perspectives—the product they bought, the campaign that converted them, when they ordered, and so on.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

OCTOBER 15, 2015

Talia Wolf , Conversioner : “So much of our decision making is governed by how information is presented. Note how Influitive , a B2B advocate marketing software company, uses the bandwagon effect to establish credibility. In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change.

Conversion 48

Conversion PPC Design Social Bookmarking 48

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Sounds too good to be true? They all simply ignore it. The desired allocation of the “hot IPO” is proof all by itself.

IPO 82

IPO Customer Matching Silicon Valley 82

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. This example is about the very sad reality of the Ebola epidemic and the sadder still inaction by governments (like ours). Let's look at some more.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

online.wsj.com

SEPTEMBER 23, 2012

Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. Opinion: Noonan: The Romney Campaign Needs a New CEO. Business Services (B2B). Opinion: Noonan: The Romney Campaign Needs a New CEO. Write to Deborah Gage at deborah.gage@dowjones.com. All Rights Reserved. Social Services.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Overall, the campaign would involve a lot of text. Yeah, But Does More Emotion Work For B2B? image source.

Sales 126

Sales B2B Campaign Video 126

Occam's Razor

FEBRUARY 28, 2017

This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " That is for governments, companies and you to decide. But, you want people to obsess about Revenue and not Cost. Else people do frustratingly short-sighted things. " I wanted to die. Are you making more money every day?

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. If you are a government analytics team, you are wasting time. They only want to throw up a one page lead-gen form if they are B2B.

Analytics 60

Analytics DC Software Review Leadership 60

crowdSPRING Blog

DECEMBER 5, 2016

In the end, it was the sections governing emotion that lit up like a Christmas tree. When you boil it all down, ultimately corporate buyers are people and that is probably the most significant driver of this bleeding of personal emotion into the B2B purchase.

Denver 48

Denver B2B Design New York 48

Austin Startup

JUNE 26, 2019

Given my background in the data-driven world of political campaigns, I know it’s all about the #s (you win or lose on Election Day given your win #?—?you I see consumer markets harnessed to wag the dog of public sector employers (government, military) and then the private sector. Lean into it. Step on the scale. I’d love that.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Hearpreneur

JANUARY 7, 2025

At Securiti dot ai, we saw firsthand how embracing AI-driven solutions allowed us to stay ahead in privacy and data governance, even as regulations and customer expectations grew more complex. Cash flow management became vital amid B2B payment defaults and upcoming statutory changes.

Entrepreneur 145

Entrepreneur Technical Review Agile SEO 145

ReadWriteStart

DECEMBER 9, 2019

is the B2B company Nuro , which develops autonomous vehicles focused on last-mile delivery for local commerce. That’s not to say China hasn’t dabbled in B2B AI applications. The Chinese government has been pouring money into things like facial recognition. It will be powered by artificially intelligent B2B solutions.

China 135

China America Artificial Inteligence Technical Review 135

Duct Tape Marketing

SEPTEMBER 5, 2024

Through Outcome Media, Jay’s team runs over 40,000 campaigns annually for top global brands. Different ESPs specialize in various types of email marketing, such as B2C or B2B. It's fact, every time you press send on an email campaign is an opportunity to test something. His popular podcast, “Do This, Not That!: Or do they?

Email 92

Email Campaign Database B2B 92