Increase Repeat Purchases with Cohort Analysis
ConversionXL
FEBRUARY 12, 2019
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order. Marketing campaigns and promotions. The second relies on retention.
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