Hearpreneur

JULY 12, 2017

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. I started in New York at large, elite national PR firms. Our mission is to create systematic public relations and social media campaigns with quantifiable and measurable results. What’s your story?

Social Media 52

Social Media PR Media Public Relations 52

ConversionXL

MAY 27, 2022

They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. If your target market is large, with a small average customer value (<$10,000) , lead generation campaigns will help boost email marketing and CRM lists and convert a higher volume of customers.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

FEBRUARY 2, 2023

And there's not, well, there might be a leadership structure or guide, you know, it's really the individual. And he said it's so intimidating and disorienting to, you know, just all the stuff we learned at the university is turned upside down about leadership, about giving up control, about nurturing people. So to speak.

Community 84

Community Marketing Audience Networking 84

Occam's Razor

MAY 2, 2017

It is the only way to ensure your leadership is not trapped in the let’s solve for 2% of our business success thinking. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. And, we can do so much for them!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Duct Tape Marketing

NOVEMBER 1, 2017

So it’s a using the idea of our ability to create compelling, wonderful, engaging, inspiring, thought leadership-orientated content as a means of changing the behavior of a consumer. I’m used to my six-month, by-month campaign. So, it’s something that gets infused into the broader marketing strategy.

Cost 37

Cost Marketing Audience Media 37

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Here are a few things that are different with b2b.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

SEPTEMBER 30, 2013

Ditto for one of my favorite hotels in New York, The Standard. I have a time-to-time relationship with their brand (whenever I have to visit New York). Bonus : Learn more about macro and micro conversions as they apply to a B2B company , Texas Instruments, and a technical support site.]. #5: 5: Rent or Own?

Analytics 156

Analytics Marketing Social Media Technical Review 156