YoungUpstarts

FEBRUARY 7, 2019

You should review your existing strategy, if you have one, to ensure that the goals you already have are clear and can be measured accurately. Make sure you’ll be able to use metrics to see how well you’re doing. Ensure everything is up to date and running efficiently, and that your team know how to use everything in your tech stack.

Sales 113

Sales Argentina Technical Review B2B 113

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. Review the laws for where you plan to send cold emails. The most important thing you can do for your cold email campaign is to send relevant messages. Because, when done well, it can work.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

DECEMBER 16, 2020

To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback. Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution.

Technical Review 92

Technical Review Software Review B2B Design 92

David Teten

DECEMBER 3, 2019

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” As often, it’s more of a people problem than a technology problem. Marketing campaigns. Image Source. Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

crowdSPRING Blog

JANUARY 28, 2019

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. You’ll find insightful articles on social media, SEO and organic search, retargeting campaigns, content marketing, lead conversion, copywriting, and more. ” Their goal is to educate marketers from the ground up.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. All I have access to is just a cursory review of their digital existence. Here are six O, B, A metrics I would recommend for Betabrand’s strategic dashboard.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. What’s this campaign for? Or at all.

B2B 131

B2B Technical Review Email Sales 131

Occam's Razor

NOVEMBER 13, 2009

It is not a technical book, though it will make you technically dangerous. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. A good thing.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

SEPTEMBER 15, 2020

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). It’s also the reason why NPS is a board-level metric—happy customers stay with giffgaff even without the contractual obligation.

Customer 85

Customer Community Revenue Software Review 85

YoungUpstarts

SEPTEMBER 16, 2020

While you technically could use this strategy for your marketing campaigns, it’s not encouraged. . Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns. Image courtesy of Omnisend. .

Marketing 179

Marketing SMS Campaign Channel 179

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Step 1: Tag every shared link with campaign tracking parameters.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

APRIL 7, 2021

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. Technology has both enabled us and added needless complexity to the process. Dave says it best (who ran ABM at Marketo & Bizible).

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. 17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Click on over and give us a review on iTunes, please! If you're B2B, it should be LinkedIn.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. It’s a platform that empowers non-designers to make visually impressive designs without any training or technical expertise. Early on, Canva teamed up with tech influencer Guy Kawasaki to advocate their mission as “Chief Evangelist.”

Audience 122

Audience Technical Review Social Media Campaign 122

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. While SEO is a highly technical process – covering quite a wide range of strategies and techniques – there are still some things you can do to make your website a bit more friendly for search engines. With more than 1.5 With more than 1.5

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. What is your value offer ? The message. The channels.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

NOVEMBER 11, 2015

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. ” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Can offer much better data due to true user basis then tools like GO or Optimizely.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Work hard to define meaningful product metrics – enabler of team success. What makes B2B different? Engagement.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? And they did not have the technical horsepower to do Visitor-centric analysis. All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right?

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

OCTOBER 24, 2016

People + Process + Structure] > [Data + Technology]. This will ensure that the people, process and structure will be smart enough to take advantage of the smart and wizbang tech. Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. Including data. It seems hard to believe.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. Most employees work diligently to deliver against set expectations. The success metric, ACT, did go down. Metrics matter. What do you think happened? Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

FEBRUARY 20, 2012

The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns?

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

MARCH 10, 2015

Universal Analytics is seeped in technical ese. If you are a regular reader of this blog, : ), then you are more than likely fall in the business side of the house rather than the technology side of the house. A lot of Universal Analytics is technical – see the over-ripe banana above. Notice I said partial. :).

Analytics 60

Analytics Technical Review Software Review Web 60

conversionxl.com

SEPTEMBER 10, 2013

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. That was the metric that really told us we needed to start over.”

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

FEBRUARY 3, 2014

Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube? For example, on other platforms your audience could be 18 yr old technology lovers.

Analytics 151

Analytics Marketing Audience Channel 151

Austin Startup

JUNE 26, 2019

Given my background in the data-driven world of political campaigns, I know it’s all about the #s (you win or lose on Election Day given your win #?—?you I’m a wild-eyed, competitive founder with totally unique-to-tech expertise in this area. Lean into it. Step on the scale. you win on 50% + 1 or you don’t…). Of course I do.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink).

Analytics 119

Analytics Web Metrics Channel 119

ConversionXL

SEPTEMBER 15, 2020

With it, you won’t have to rely on a developer or someone more tech-savvy. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. That is leaving money on the table due to technical issues. Sequence segments.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites. Absolutely.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86