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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective. What should you apologize for?

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Keep them updated about new offers, products and seasonal campaigns. Image Source.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

B2B: Business Media. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” B2B Publishing. Mix of B2B and Consumer Pubilshing. Pennsylvania. Pennsylvania. Featured Jobs. Newest Jobs.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Opinion: Noonan: The Romney Campaign Needs a New CEO. Business Services (B2B). Pennsylvania. Pennsylvania. Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Leslie Michelson: Doctor to the 1% (and Maybe Someday to You). Bicyclists of a Feather Flock Together. Are We Really Getting Smarter? Software. -

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Is Emotion Necessary To Make More Sales?

ConversionXL

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Overall, the campaign would involve a lot of text. Yeah, But Does More Emotion Work For B2B? image source.

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