Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?
ConversionXL
JANUARY 18, 2022
They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.
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