B2B Campaign Vertical Web 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.
ConversionXL
JANUARY 18, 2022
They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.
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Both Sides of the Table
JANUARY 27, 2013
” If your company was featured there (in the early days of what people called Web 2.0) The main reason that your advisors tell you to focus on your vertical, your age demo or your users favorite destination is that this is the obvious way to interest your user base. Here’s how you should think about your PR plan.
ConversionXL
MAY 22, 2017
As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.
ConversionXL
OCTOBER 25, 2018
Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. This post doesn’t do that.
ConversionXL
APRIL 7, 2021
If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) You want to deploy low-touch campaigns to convert a higher volume of customers.
Occam's Razor
APRIL 25, 2011
That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Because you believe that the Web is essentially TV? Writing campaigns your website can't cash. Think of the puppy! The 10/90 rule.
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