Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Study the ad campaigns that get people’s attentions and come up with something of your own — unique counts.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Over the last 13 years, he's worked with companies like Target, Jeter and Shopify to implement performance marketing campaigns. I only work with B2B clients as well into service delivery.

Channel 92

Channel Acquisition Framework B2B 92

mashable.com

NOVEMBER 4, 2010

A Y-Combinator startup itself, Optimizely was used by the groundbreaking online Obama campaign in 2008. Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. You can use Optimizely even if the thought of coding makes you break out in a cold sweat.

Developer 73

Developer Software Review PHP Social Media 73

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums.

Marketing 240

Marketing Viral Channel Metrics 240

mashable.com

SEPTEMBER 22, 2008

b2b CRM – A Web-based CRM that manages contacts, activities, and your sales pipeline, and integrates with Outlook and Word. IFM Campaign Manager – A Web-based email list management and marketing tool. Synergymail – Online email marketing app that includes campaign tracking. What will you find here? Join the 2.3

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube?

Analytics 151

Analytics Marketing Audience Channel 151

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. by Nick Pahade, CEO of Poptent. Know your audience. Have fun with it.

Video 180

Video B2B Campaign Social Media 180

Growthink Blog

SEPTEMBER 30, 2013

At it, some of the world''s best Internet thinkers and researchers presented on key trends in business-to-business (B2B) online marketing, sales, and client engagement. tweeting and texting Millennials), but on B2B markets and interactions as well. These are the new rules of the B2B marketing game. My three takeaways: 1.

B2B 91

B2B Mobile Sales Cycle Viral 91

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. With ContentCal, you can: Schedule content campaigns and create content briefs.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Duct Tape Marketing

MARCH 23, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. Listen to creative elements wherever you get your podcasts. (00:52): This is John Jantsch.

Framework 95

Framework Audience Audio Elevator Pitch 95

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. Get Semrush.

Marketing 94

Marketing Differentiation B2C PR 94

YoungUpstarts

OCTOBER 17, 2013

If you work in a business-to-business (B2B) company, this will often come down to content that you might already be sharing with your current and prospective clients on sales calls, in newsletters, or during informative webinars. Campaign: Regularly introduce new ways to engage customers. Influencers: Take a cue from other users.

Social Media 217

Social Media Media Curation Social Network 217

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Hearpreneur

JULY 5, 2023

Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Brand messaging, engagement, and customer awareness are the main goals of the TikTok campaign. Thanks to Roman Milyushkevich, Scrape It ! #7-

Entrepreneur 118

Entrepreneur Audience PPC Campaign 118

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Here's that picture, applied to SM DR campaigns: Value Per Acquisition. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions.

Social Media 166

Social Media Metrics Conversion Media 166

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. While they’re helpful for sales reps, they can be dangerous for B2B marketers because they can make you think you’re doing research when you’re not.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

AUGUST 10, 2021

One B2B brand that does this well is social media scheduling platform Later. To run successful influencer marketing campaigns on Instagram: Don’t obsess over follower counts: Unless you have a nearly unlimited marketing budget, it pays to focus on niche micro-influencers (i.e. Use your customer journey map to inform your strategy.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Treat content marketing as a habit.

Customer 92

Customer Audience Campaign Social Media 92

Brandanew

JANUARY 8, 2016

Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Click on the “trending now” tab and you can also see which articles are going viral across the web. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

YoungUpstarts

JANUARY 15, 2019

Recently, McDonalds shifted from plastic straws to paper straws after a twitter campaign went viral on how they use 1.8 He has more than 14 years of experience in B2B digital marketing, optimization, and operations, with a focus on the financial services market. . If it doesn’t work anymore, change it.

Small Business 196

Small Business Software Review Technical Review Viral 196

Up and Running

OCTOBER 18, 2016

If you’re a B2B company or you lack a visually appealing product, that doesn’t mean you should avoid creating great visuals. The last thing you want is one of your pins going viral without users knowing that it came from your business! It just means you need to get a little more creative. Size your images correctly.

Small Business 60

Small Business Marketing Social Media Curation 60

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” B2B Publishing. Featured Jobs.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. And, we can do so much for them!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order. Marketing campaigns and promotions. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. viral video. viral videos. Top Stories Today.

Naming 84

Naming Startup Social Media RSS 84

YoungUpstarts

AUGUST 21, 2014

Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day. Here are five tips for creating an infographic that will go viral and global: 1. The key is to create a viral infographic campaign that has mass appeal, is timely and innovative.

Viral 162

Viral Europe America Social Media 162

ConversionXL

JANUARY 31, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? 5 Dimensions of Rockstar B2B explainer videos. Making The Most Of Your Autoresponder Campaign. Recommended Reading: Useful Value Proposition Examples (and How to Create A Good One). How to Come Up With A Value Proposition When What You Sell Isn’t Unique. image source.

Analytics 134

Analytics Video Matching Conversion 134

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). The others are all B2B companies. Sounds too good to be true? They all simply ignore it.

IPO 82

IPO Customer Matching Silicon Valley 82

conversionxl.com

FEBRUARY 4, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? 5 Dimensions of Rockstar B2B explainer videos. Making The Most Of Your Autoresponder Campaign. Recommended Reading: Useful Value Proposition Examples (and How to Create A Good One). How to Come Up With A Value Proposition When What You Sell Isn’t Unique. image source.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

OCTOBER 14, 2015

How Emotional Valence and Arousal Affects Virality. Sadness had the opposite effect on virality. Of course, you can see that arousal also plays a part in virality, otherwise awe and anger would be at opposite sides of the viral spectrum. You’ve probably heard of the famous BMW campaign from 2001. Uplifting works.

Viral 48

Viral Semantic Campaign Framework 48

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. Most funnels treat referrals as another step in a funnel, but of course we know they don’t work that way.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Overall, the campaign would involve a lot of text. We have a lot of ground to cover, so let’s jump right in.

Sales 126

Sales B2B Campaign Video 126

Duct Tape Marketing

JUNE 22, 2021

Is it to launch a brand or a new product campaign? Use an influencer platform like Upfluence to find people who fit your brand and manage your influencer campaigns. As one of the most important B2B social media platforms, LinkedIn is a channel that can help you attract more eyes on your business. Is it to build a community?

Social Media 99

Social Media Media Curation Audience 99

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. However, just as any marketing campaign needs to be properly thought out so it doesn’t backfire, website owners need to think carefully about what they are sharing and how they are sharing.

Social Network 130

Social Network Viral Social Media B2C 130