ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

APRIL 28, 2021

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. Both were above industry benchmarks, which was something we were really proud of.

Email 151

Email Product Marketing Cofounder 151

ConversionXL

OCTOBER 30, 2021

Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. The conversion at this stage is them attending that webinar. Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Email campaigns are a highly efficient tool for staying connected with current clients and potential leads.

Marketing 147

Marketing SEO Advertising Social Media 147

View from Seed

MARCH 3, 2015

Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.”

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Up and Running

MAY 21, 2014

He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verzion, HP, and Citrix. The webinar attendees responded so well to the topic, that I guarantee you’re going to find a lot of value in the recording.

Marketing 72

Marketing Social Media Sales Media 72

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Webinars – online presentations on an industry topic.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MAY 27, 2022

Buyers] looked for one-to-many forums like webinars and online events to learn about the category, what other people are doing in the industry, and who the top contenders are. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. Key points.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. via B2B Marketing Alliance ]. Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) You want to deploy low-touch campaigns to convert a higher volume of customers.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

APRIL 4, 2014

Once you have a customers’ email addresses, you can take advantage of other tools ( such as email retargeting or triggered email campaigns ) that can lead to additional shopping experiences, thereby increasing conversions & sales for your online store. Other popular tactics you may be familiar with are: Webinars. image source.

eCommerce 112

eCommerce Sales Marketing Software Review 112

crowdSPRING Blog

JANUARY 28, 2019

Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. (This section alone includes over 700 articles!). Marketing Profs. Digital Marketer.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 74

B2B Marketing B2C Social Media 74

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. They haven’t completed a form, joined a webinar, or requested a demo. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has. There have never been more brands competing for attention than there are right now.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Austin Startup

SEPTEMBER 1, 2020

Webinars Webinars are a great virtual tool to replace an event presence and capture your audience’s attention. Outgrow research finds that 20% to 40% of webinar attendees eventually turn into qualified leads. A thoughtful and intelligent campaign will draw prospects to your webinar.

B2B 111

B2B Startup Campaign Database 111

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. live videos, webinars, etc.); On-site and/or off-site video course.

Lead Generation 110

Lead Generation B2B Video Marketing 110

YoungUpstarts

OCTOBER 11, 2015

You may have already heard about webinars or online meetings and their ability to help grow a business. But how exactly are webinars able to do this? How do you make use of webinars in making your business grow and succeed? Arguably, webinars can help businesses grow the best in the marketing aspect.

Reputation 100

Reputation B2B Campaign Web 100

YoungUpstarts

OCTOBER 17, 2013

If you work in a business-to-business (B2B) company, this will often come down to content that you might already be sharing with your current and prospective clients on sales calls, in newsletters, or during informative webinars. Campaign: Regularly introduce new ways to engage customers.

Social Media 217

Social Media Media Curation Social Network 217

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. How To Panic-Proof Your Link Campaign Can Local Businesses Jump On The Pinterest Train? How To Panic-Proof Your Link Campaign 165 people have tweeted this article. PRO Guides. Search Week Newsletter.

SEO 54

SEO SEM Social Media Search 54

Duct Tape Marketing

DECEMBER 20, 2022

I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential. Or hey, we got a lot of opt-ins during that campaign that really worked well. Jenn Herman (13:59): Yeah, I mean obviously exposure is always going to be part of it. Let's do that again.

Marketing 99

Marketing Social Media Video Technical Review 99

Women Entrepreneurs Can

APRIL 4, 2025

Use B2B SaaS Marketing Strategies That Match Your Growth Stage Heres something a lot of SaaS founders miss: not all marketing tactics make sense for every stage. Running SEO campaigns makes sense when you have a strong content pipeline. In B2B, the best influencers are often hidden in plain sight. Test early.

Marketing 52

Marketing B2B Startup Matching 52

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. Poogling events/webinar, radio show expansion and social media relationships and events. I’m more familiar with content marketing in B2B Marketing. I roughly know about MakeItWork, but tell me a bit about where you spend your time day-to-day.

Southern California 170

Southern California Acquisition Cost Customer 170

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

MAY 15, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. This is really my new go-to CRM, ESP, marketing automation, really low cost. Then you can do other things.

Marketing 54

Marketing Artificial Inteligence Analytics Lead Generation 54

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. AJ Wilcox notes in his course on LinkedIn ads : . “72%

Campaign 129

Campaign Audience Advertising Conversion 129

The Startup Magazine

OCTOBER 23, 2023

Whether you are selling artisanal chocolates or offering B2B software solutions, you can reach and engage with your specific audience on Facebook through tailored marketing strategies. These tools provide valuable data on the performance of your marketing campaigns, allowing you to refine your strategies for better results.

Marketing 146

Marketing Audience eCommerce Advertising 146

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Post-summit, iRidium kept in touch with their top prospects and scheduled webinars. ABM campaigns are only as strong as a company’s support for the departments involved. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Duct Tape Marketing

MAY 26, 2020

If you’re a B2B company, are there industries you work with often, or are your point-people in a particular department, or do they hold a specific job title? Is there a particular email campaign that drives a lot of prospects to set up a sales call and eventually convert? Take, for example, a paid search campaign.

Architecture 99

Architecture Audience Social Media Campaign 99

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

YoungUpstarts

FEBRUARY 26, 2015

Placed strategically, advertising on billboards can put your business, brand, or campaign directly in the path of your target audience. Every day consumers see dozens – if not hundreds – of billboards as they drive to work, take their kids to soccer practice, head out for dinner, complete shopping errands, and so on.

Marketing 100

Marketing Distribution Social Media Advertising 100

Duct Tape Marketing

OCTOBER 9, 2018

The video above is a replay of a recent live webinar I hosted with guest Viveka von Rosen. Ninety-four percent of B2B buyers view multiple pieces of content from the vendor they ultimately select. Additionally, 75 percent of B2B buyers conduct research in social channels for products and services. Why is LinkedIn Important?

Conversion 78

Conversion Sales Audience Social Network 78

Duct Tape Marketing

APRIL 20, 2017

Even if you are selling to an older demographic, your potential customers are on social media and failing to connect with them where they spend most of their time is hurting your marketing campaigns. When she’s not posting on social media or blogging, she’s usually filming great content like this webinar.

Social Media 67

Social Media Media Michigan Lead Generation 67