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Most small businesses use cash accounting because it’s the easiest way to track cash flow. Since transactions are recorded at payment, you can track your cashposition without adjusting the dates for your bills or invoices. The post When Is It Time For Your Startup To Stop Relying On In-House Accounting?
People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly. Brian : There’s a couple things about this, though. ” We know that that mental shift is happening.
To be fair, visibility into the current cashposition and the change in the cashposition has always been important for software executives, but is even more critical for SaaS businesses because the working capital requirements are higher and the payment terms are often stretched out over the term of the contract.
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