B2B Channel ChatGPT 
Duct Tape Marketing
MARCH 17, 2023
How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.
Duct Tape Marketing
NOVEMBER 15, 2023
With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.
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Duct Tape Marketing
FEBRUARY 6, 2024
Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms. So it's not just sort of a one. And that's the other thing.
Duct Tape Marketing
MAY 24, 2023
He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels.
ReadWriteStart
JUNE 13, 2023
On the marketing front, e-commerce entrepreneurs will often fail to take advantage of the many free marketing channels that exist. It is normal for a starting business (whether in B2B or B2C) to attribute early growth to referrals. As a result, they either underinvest or overinvest in certain channels.
Ben's Blog
JUNE 3, 2024
This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) Then, the software will ingest the analytics and performance across channels, enabling an omnichannel strategy, and use a collection of marketing agents to run everything from market research to performance marketing and brand campaigns.
Duct Tape Marketing
OCTOBER 23, 2024
Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, Email remains the highest converting channel despite the rise of other platforms. He is a tenured CEO with more than two decades of experience scaling Dynamic B2B SaaS platforms, including Act!
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