Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. I think B2B companies in particular have probably been slower to come to this idea.

Community 82

Community Framework Advisory Board Viral 82

Hearpreneur

JULY 7, 2023

I've secured media coverage and press releases with top publications, as well as engaging on social media channels to get the word out about what I do. This has allowed me to build better business contacts while expanding my networks and gaining new partnerships. Thanks to Brian David Crane, Caller Smart, Inc. ! #6-

PR 118

PR Public Relations Entrepreneur Reputation 118

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

Social Media 100

Social Media Campaign SEO B2C 100

YoungUpstarts

JULY 29, 2013

We will open our network of successful entrepreneurs and investors to offer invaluable experiences to you. Does the solution DIFFERENTIATE from current competitors through a UVP? Have we confirmed a CHANNEL to reach our market? JFDI is a mentorship-driven accelerator. Can we confirm PRODUCT / MARKET FIT in the form of: i.

Asia 207

Asia Singapore Cofounder Incubator 207

Duct Tape Marketing

JULY 14, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by business made simple hosted by Donald Miller and brought to you by the HubSpot podcast network business made simple, takes the mystery out of growing your business. So I think it's not only like there's a place for on demand and B2B content.

Technical Review 84

Technical Review Demand Cofounder Video 84

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? B2B demand generation focuses on ROI. Our advantages were almost all network-driven. Each marketing campaign should have one specific message based on a single idea.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

DECEMBER 13, 2018

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. Integrations with a wider range of ad networks. Integrations with a wider range of ad networks. Large B2B companies that already use Salesforce. Display & Video 360.

Analytics 126

Analytics Cloud Audience Campaign 126

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] We are a B2B or business to business company.

Small Business 90

Small Business Software Review Marketing Technical Review 90

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] John Jantsch (03:45): So a couple things I want to touch on that I heard you say, one of the key differences is, is instead of one to many, it's a true network. So to speak. He's gone all in on this community.

Community 84

Community Marketing Audience Networking 84

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

Software Review 89

Software Review Marketing Technical Review Michigan 89

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. Because marketers want another channel that they get folks to listen to you on and email is saturated, right? I understand why marketers like it, right?

SMS 93

SMS Technical Review Channel Cofounder 93

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Occam's Razor

FEBRUARY 3, 2014

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. It is a social network (like Facebook). Owned Brand Channel. YouTube is… wait, let me quantify that.

Analytics 151

Analytics Marketing Audience Channel 151

Duct Tape Marketing

JANUARY 18, 2023

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. the, you know, when you think about it, uh, people wrestle to differentiate themselves with a marketing message, right? And it's usually sitting in the recruiting side, Hey, we gotta, why don't we have an Instagram channel?

Chicago 76

Chicago Hiring Conversion Audience 76

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. Instead of committing to posting on your social media channels three times a day, start with a few times a week. Spend time in popular forums or social networks where they spend most of their time.

Customer 92

Customer Audience Campaign Social Media 92

Mucker Lab

MAY 1, 2013

In fact they tend to be B2B rather than B2C companies – while the popular bet these days in B2B for many is in “enterprise software” – maybe the better bet is in betting on these software native challengers. For a long time, software was viewed as an enabler and accelerant for competitive differentiation for incumbents.

Software 107

Software Silicon Valley Los Angeles Columbus 107

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Downloadables.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Reid Hoffman

AUGUST 6, 2020

Sarah Guo: “We’re not very metrics-oriented when investing at the Series A stage, as long as we can see the network effect, the platform effect on the ecosystem, or their other defensibility (should their vision come true). If you don’t, we can introduce you to our network and pitch customers together. Take B2B companies.

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

ConversionXL

NOVEMBER 16, 2021

It always won’t help you differentiate yourself (thus your brand), so your audience won’t know why they should listen to you instead of others. LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . What do you bring to the table?

Framework 131

Framework Social Media B2B Audience 131

VC Cafe

JANUARY 16, 2011

4G/LTE and WiMax networks and provide full cell awareness. Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Reid Hoffman

JANUARY 13, 2021

He said, “outside of investing in companies with proven network effects, what are some of your recent investment theses?”. So let’s see, generally speaking, obviously, I tend to orient towards things with network effects in the background. Let’s think about a network of biases, one you’ve said something about before.

Incubator 36

Incubator IPO Networking Cofounder 36