Remove B2B Remove Channel Remove Differentiation Remove Singapore
article thumbnail

JFDI.Asia Accelerator: Bootcamp Practicalities

YoungUpstarts

It’s up to you to find housing in Singapore. 100 days is an awkward period of time to be in Singapore. Does the solution DIFFERENTIATE from current competitors through a UVP? Have we confirmed a CHANNEL to reach our market? Advice For The Young At Heart accelerator incubator JFDI Asia Singapore startup'

Asia 207
article thumbnail

[Review] Taking Down Goliath

YoungUpstarts

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? Isn’t there?

Cost 37
article thumbnail

#AMA with :20 Min VC

Reid Hoffman

Reid: It’s very entertaining that you are channeling a question from Dylan Field – Dylan is the founder of Figma, which is a Greylock investment, so Dylan and I talk to each other every so often and he is obviously a superstar entrepreneur. You compete for customers, channels and partnerships. You compete for talent.