ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

View from Seed

JULY 28, 2015

Even Reebok’s global headquarters is located just outside the city. Experimentation is critical because an early-stage company often can get early traction on new and less-well-understood channels that may not scale for larger companies. Competitiveness is also key because all great new channels get competitive really quickly.

Boston 120

Boston Marketing Early Stage Startup 120

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

OCTOBER 24, 2016

I did not want them to make the mistake of trying to achieve revolution at the end of the keynote, rather I wanted to give them a path to achieving a global maxima. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. One step at a time.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If your business, like ModCloth, has See and Think content strategies, you are ready to have a profit-busting, global-maxima-achieving marketing and measurement strategy. micro-conversion). Or … any of a bunch of other things. So what is all that solving for?

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 119

Analytics Web Metrics Channel 119

Occam's Razor

FEBRUARY 28, 2017

If you have read anything I've ever written, you know that I obsess about ensuring every view I have, every portfolio of segments I have, every dashboard I create, every incentive-structure conversation I lead, every business strategy I help craft has to have the three elements that form an end-to-end view: Acquisition, Behavior, Outcomes.

Metrics 60

Metrics Analytics Acquisition Naming 60

Cracking the Code

OCTOBER 10, 2008

Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! Let's go back to our table, and global oil consumption. What would you like to plot?

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Reid Hoffman

AUGUST 6, 2020

Sarah Guo: “We’re all operating on new ground here, but we do have companies in our portfolio that think about the next nine months to two years as a special time period for execution. Sarah Guo: “I think the future of work is remote, flexible, global, and digital-first. Take B2B companies.

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

VC Cafe

JANUARY 16, 2011

3GVision is the global leader in mobile barcode services that use the camera phone to scan barcodes. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Perfecto Mobile [profitable and well funded].

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Benhamou Global Ventures. Global Catalyst Partners. Global Entrepreneurship Week.

Software Review 53

Software Review Technical Review Startup 53

Reid Hoffman

JANUARY 13, 2021

Reid: It’s very entertaining that you are channeling a question from Dylan Field – Dylan is the founder of Figma, which is a Greylock investment, so Dylan and I talk to each other every so often and he is obviously a superstar entrepreneur. You compete for customers, channels and partnerships. You know, maybe I’m wrong.”

Incubator 36

Incubator IPO Networking Cofounder 36