Customers Love Free Stuff … But That’s Not Your Problem
abovethecrowd.com
JUNE 2, 2021
They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. Chris calls this the “at Pricing” multiple, and you should notice that is is much lower than the $VEEV multiple of 18X. The others are all B2B companies.
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