Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 97

B2B Marketing B2C ChatGPT 97

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. It just so happened that I became the CEO of a B2B tech startup. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today.

Belarus 137

Belarus Viral Channel Startup 137

This is going to be BIG.

FEBRUARY 22, 2010

A week or so ago, we launched the Key Hire Wire at First Round. You will hire (over time) and manage a field and inside team of Sales Directors and Market Developers, including for each direct report creating and managing goals directly tied to Company goals. I tried to make it a little more entertaining than your average job RSS feed.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Brandanew

OCTOBER 22, 2015

And this is where as a business owner, you should consider hiring a marketing communications agency. Focus your energies on what you do best and hire help where you don’t have the required background. I also wanted to hire people from different backgrounds who bring new aspects to the table. Get Integrated Solutions.

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Hiring Social Media Marketing B2C 100

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Don’t expect an outside agency to sacrifice more leads for better leads if they’re hired and fired on quantity. The familiar proverb applies: “No-one ever got fired for hiring IBM.”. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

NZ Entrepreneur

SEPTEMBER 7, 2022

.” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. If you’re a B2B business, go pitch your target audience before you have a product and validate what will make them say yes.

Founder 122

Founder Cofounder New Zealand B2C 122

The Startup Magazine

NOVEMBER 22, 2022

RevOps, or “Revenue Operations”, is a B2B function that uses automation to help teams make the right decisions to grow their business. Although she still gets a lot of referrals from word-of-mouth channels, she is working on doing more around marketing and especially leveraging partnerships. 2) Creating a sustainable business.

Congo 158

Congo Technical Review Africa Netherlands 158

The Startup Magazine

JULY 8, 2024

These exhibitions are vital for business-to-business (B2B) companies to grow their network and showcase their offerings. Hiring a professional trade show exhibit company can significantly elevate your presentation and streamline the process. link] A Statista study released in early 2024 revealed that event marketers in the U.S.

Portland 147

Portland Oregon Social Media Technical Review 147

Duct Tape Marketing

JUNE 13, 2024

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

Technical Review 90

Technical Review Software Review B2B Demand 90

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. And here is a B2B example of segmentation by business size: Example of landing page segmentation for B2B.

Campaign 111

Campaign Email Clickthrough Sales 111

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels.

Social Media 95

Social Media Media B2B B2C 95

Up and Running

OCTOBER 7, 2014

Chris Hoyt of L angua Travel has used this method to great effect with his business, using trade for B2B compensation. Hire capable employees with little work experience. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson. Cut down on meetings. Microcontract.

South Africa 157

South Africa Software Review Green Technical Review 157

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). You can also hire a video crew to hold a one-day shoot. Start a YouTube channel. Happy customers are gold. Know what key messages you’re looking for when you edit.

Video 78

Video Marketing Harvest Bandwidth 78

Occam's Razor

SEPTEMBER 30, 2013

Everyone gets excited, agencies are hired, content is scraped from product box-shots, prettiness is sprinkled everywhere and much happiness, represented by a gigantic sigh of relief, occurs. Bonus : Learn more about macro and micro conversions as they apply to a B2B company , Texas Instruments, and a technical support site.]. #5:

Analytics 156

Analytics Marketing Social Media Technical Review 156

VC Cafe

MAY 4, 2021

Discord Channels – Spotify – Fireside (Mark Cuban’s investment) – Facebook(Rooms?) – Open Source (Jam) – Telegram (voice chats 2.0) #audio pic.twitter.com/gVB5h0IcMC — Eze Vidra (@ediggs) April 2, 2021. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways).

Audio 139

Audio Software Review Open Source Social Network 139

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Then there were also certain social channels that worked for awhile but didn’t stick. I don’t want to put all my trust just into one channel because that’s too risky.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. And you’ll find hundreds of videos of him talking about “underpriced attention” on his YouTube channel. Having identified an existing audience (e.g.,

Reputation 134

Reputation Audience Management Social Media 134

YoungUpstarts

FEBRUARY 7, 2019

The next step in forming an effective sales strategy is to identify which methods and channels will work best for selling to your audiences. Face-to-face – Selling in person is usually an extremely effective method, and often essential when it comes to B2B or high value sales. Decide Which Methods to Use.

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Sales Argentina Technical Review B2B 113

YoungUpstarts

APRIL 28, 2016

Next up, be sure to ply your social media channels with engaging content all about your eCommerce store. Don’t be put off by the effort and time that would have to go into running multiple channels of social media. Simply hire an intern and get them to work for nothing – they’d happily do that just for the experience alone!

eCommerce 100

eCommerce Software Review Social Media SEO 100

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 74

B2B Marketing B2C Social Media 74

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. 19:46] How do you think podcasting and B2B sales will look in the next 5 years? [23:02] I hire a lot of my guests. Book your call today, DTM World slash scale. (01:05):

Lead Generation 91

Lead Generation Networking PR B2B 91

crowdSPRING Blog

FEBRUARY 6, 2013

For example, you can post writing projects on marketplaces like crowdSPRING or Elance or you can identify bloggers or other freelancers whose work you admire and hire them to help create content for you. B2B marketers use numerous social networks to distribute content. For example, in U.S. Buzzwords and the Paradox of Credibility.

Small Business 94

Small Business Marketing North America Distribution 94

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. If your company isn’t properly aligned, work on opening channels of communication and data sharing.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JANUARY 18, 2022

Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ]. Deciding on this starts with your “why,” which we’ll cover in a moment.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

JULY 18, 2017

Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you. Actively experimenting with different marketing channels. This means looking at marketing channels and what users did before signing up.

Analytics 123

Analytics Product Channel Retention 123

Austin Startup

OCTOBER 19, 2010

The Vector 100 makes it possible and practical to rapidly stand up a secure and independent IT infrastructure for a collaborative project and begin work without being forced to make a significant capital investment or to hire or assemble and schedule an IT staff. RecycleMatch is an Online B2B Marketplace for Commercial Waste and Recyclables.

Technical Review 78

Technical Review Social Network Cloud B2B 78

Duct Tape Marketing

OCTOBER 26, 2022

You know, I, I think when we got to the point where we could hire our first employee was a pretty big milestone cuz OAR was o it was kind of a weird company. And when we got to the point where we could hire our first employee, like that was pretty exciting. But if you're doing b2b, you're probably not on a phone doing it.

SMS 99

SMS Technical Review Channel Cofounder 99

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] We are a B2B or business to business company.

Small Business 98

Small Business Software Review Marketing Technical Review 98

Duct Tape Marketing

MAY 1, 2024

I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. Which elements does your B2B marketing training have and what would you like it to have? So talk a little bit about the basic plan and the channels.

Channel 83

Channel Audience B2B Social Media 83

ConversionXL

JULY 18, 2017

Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you. Actively experimenting with different marketing channels. This means looking at marketing channels and what users did before signing up.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

JULY 22, 2020

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Firmographics give deeper insights for B2B marketing teams to target accounts that get the most benefit from their products or services. Much research has shown that B2B data decays quickly.

Sales 90

Sales Cost Marketing Audience 90

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

Software Review 98

Software Review Marketing Technical Review Michigan 98

The Startup Magazine

APRIL 1, 2025

A company that excels at B2B SaaS might not be ideal if you’re selling home improvement services to residential clients. Understand Their Outreach Strategy Theres a big difference between companies that just cold call and those that use a multi-channel approach. Are you aiming to book demos, consultations, or in-store visits?

Lead Generation 113

Lead Generation Reputation B2B Sales 113

Hearpreneur

DECEMBER 18, 2019

What I think will drive this home, will be launching a podcast and youtube channel to reveal stories and insights from the field. In 2020, we are looking to engage more automation and A to speed up the hiring process. 14- Shift to a B2B offering. Thanks to Murat Bicak ! Photo Credit: Matt Narciso. Photo Credit: Jamei Hess.

SMS 92

SMS Entrepreneur Social Media Campaign 92

Duct Tape Marketing

JANUARY 18, 2023

If you're talking, if you're trying to hire a product manager and a product manager can work almost anywhere, well, gosh, they have a different kind of, you know, set of competitors than say, a nurse who's only gonna work in a hospital, a clinic, or a doctor's office. Some people want big old sacks of cash. (05:42): James Ellis (06:48): Me.

Chicago 94

Chicago Hiring Conversion Audience 94

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. If you want to scale sales, you hire more sales reps. I''ll discuss each one below. 1) Enterprise Sales. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50