Remove B2B Remove Channel Remove Iceland
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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. To come up with the so what for the above user behavior, two posts for you: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models and Multi-Channel Attribution: Definitions, Models and a Reality Check.]. #6.

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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! My initial thought was to have Channels are the plotted dimension (where you see Country). It is pretty nice.

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