ConversionXL

MARCH 13, 2019

Many are familiar with the digital darlings that market directly to consumers—Warby Parker, Away, Allbirds, etc. But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 B2B ecommerce: 2 key differences of B2B buyers. B2B sales cycles can last for months, even more than a year.

B2B 130

B2B eCommerce B2C Sales Cycle 130

The Startup Magazine

JUNE 20, 2024

When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. With limited resources and high stakes, startups must be strategic about every decision, particularly when it comes to marketing. One increasingly popular strategy is to hire a fractional chief marketing officer (CMO).

B2B 148

B2B Hiring Salary Early Stage 148

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels.

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed?

B2B 97

B2B Marketing B2C ChatGPT 97

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Non-Compete 100

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165

Analytics Marketing Channel Metrics 165

YoungUpstarts

SEPTEMBER 30, 2018

by Shailendra Nagarajan, Senior Product Marketing Manager at DataWeave. How can they determine whether their products are being sold at the right price across all channels? Engaging in effective practices that leverage modern technologies to monitor and control the eCommerce Channel through brand analytics. The solution?

eCommerce 127

eCommerce Channel Artificial Inteligence Technical Review 127

View from Seed

JANUARY 27, 2021

If you love juggling a broad range of exciting projects, and are operationally minded with a creative marketing bent, we’d love to speak to you about potentially joining our tight-knit team. . You have 2-4 years of professional experience in marketing, social media, event coordination, or business operations. Who Are We Looking For.

Operations 227

Operations Hiring Seed Stage Software Review 227

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. But how does it move from the power users to the rest of the market?

Software Review 232

Software Review Technical Review .Net Design 232

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Deliver tailored marketing and sales messaging to those people. As Steve Watt details in his course on account-based marketing , a pilot program is an essential starting point for account-based marketing. Forrester’s market leaders.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. YouTube is magnificent. Not even close.

Analytics 151

Analytics Marketing Audience Channel 151

YoungUpstarts

AUGUST 4, 2015

by Melissa Lincoln, Senior Product Marketing Manager at Leadspace. In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. However, a B2B tech company based solely in the Bay Area can encounter challenges.

B2B 100

B2B San Francisco Israel Semantic 100

YoungUpstarts

MAY 21, 2020

So you’ve just had a lightbulb moment and stumbled across the perfect business idea, one that is going to revolutionise the world and disrupt the market. Product discovery is the purpose of identifying the smallest amount of software needed to determine market value. by Nick Frandsen, co-founder and managing partner at Dovetail.

Product 264

Product Cofounder Audience Product Development 264

Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Marketing 99

Marketing Affiliate Channel Software Review 99

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns.

Channel 92

Channel Acquisition Framework B2B 92

ConversionXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The same video content likely works well in other channels. The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media.

Video 129

Video B2B Technical Review Campaign 129

VC Cafe

MARCH 16, 2025

Few free growth channels remain, and incumbents often own or clog the major avenues. Commoditisation of AI Features: this is frankly also a challenge for B2B startups. Gaming founders know this challenge well. These costs represent an ongoing tax on revenue, requiring careful consideration in business model design.

Technical Review 78

Technical Review B2C Generative AI IPO 78

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. What is omnichannel marketing? Essentially, it’s quantity vs. quality.

Customer 118

Customer Marketing Channel Audience 118

YoungUpstarts

MAY 30, 2014

by Nikole Haiar, Director Marketing, Retail & Partner Services at Hostway Corporation. The economy is slowly improving, but the job market remains tough, especially for new college graduates. Until fairly recently, traditional companies considered social media a trendy marketing tool.

Social Media 174

Social Media Mobile Analytics Cloud 174

Up and Running

JANUARY 18, 2021

eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation. Other social channels also made inroads as 2020 ended. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Every Brand Marketer has written down the brand persona.

Web 165

Web Design Marketing Security 165

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. presence in new markets and verticals. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. In a nutshell, there are 3 forces that influence B2B partnerships today: 1.

Channel 84

Channel Partner Programming B2B 84

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. They still tend to think of digital as a fulfillment channel.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Content marketing can do it long before potential buyers click “Add to Cart.”. Content marketing and the “know, like, trust” model. Ecommerce content marketing for every stage of the funnel.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Steve Blank

APRIL 1, 2020

If you’re a CEO who can’t quickly bias yourself for action and if you wait around for someone to tell you what to do, then your investors, or more likely the market, will make those decisions for you. Health of Your Current Target Market(s). Emergence of New Market(s). Marketing programs spending. External Assessment.

South Korea 334

South Korea Salary Business Model China 334

Duct Tape Marketing

JUNE 12, 2024

Gated vs.Ungated Content: What Works Best in Today’s Market? Jonathan Gandolf’s career has spanned craft beer to digital marketing, leading to his current venture which is often described as the “Spotify for B2B content.” This, in essence, more than paid for my investment in Duct Tape Marketing.

Marketing 90

Marketing B2B Distribution Audience 90

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 164

Framework Marketing Metrics Audience 164

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436