VC Cafe

MARCH 16, 2025

Attractive Consumer Opportunities in 2025 and Beyond While there hasn’t been a blockbuster IPO for consumer tech companies (mobile apps, B2C model startups) that matches the scale of Uber, Airbnb, Roblox, DoorDash, or Unity over the past 5 years, it feels like the momentum for consumer tech is rapidly changing.

Technical Review 78

Technical Review B2C Generative AI IPO 78

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The same video content likely works well in other channels. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. They also come with higher costs and LinkedIn-specific platform limitations.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Are their clients matching up with ours?

Channel 84

Channel Partner Programming B2B 84

ConversionXL

MARCH 20, 2019

It’s not just a giant CRM that matches customers with a subset of relevant accounts. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. As one user notes : “Matching the content with CRM tools takes time. That’s only one segment of the B2B market.

Software Review 117

Software Review Software Marketing IP 117

VC Cafe

MARCH 1, 2024

AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? Eliminating middlemen in healthcare – from using AI to automate repetitive human jobs to exploring new and better business models for providing care.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Are their clients matching up with ours?

Channel 77

Channel Partner Programming B2B 77

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. The really important thing to remember is that your email offer must match the offer on the landing page.

Campaign 111

Campaign Email Clickthrough Sales 111

The Startup Magazine

JULY 8, 2024

These exhibitions are vital for business-to-business (B2B) companies to grow their network and showcase their offerings. Furthermore, select trade shows that match your industry focus. Networking and Follow-Up According to Forbes, 77% of marketers consider events to be their most effective marketing channel.

Portland 147

Portland Oregon Social Media Technical Review 147

Duct Tape Marketing

JUNE 13, 2024

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

Technical Review 90

Technical Review Software Review B2B Demand 90

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

SEPTEMBER 20, 2021

YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Select Analytics: There are four Channel Analytics tabs in your dashboard (five if you have a Revenue option). Use these metrics to identify average trends and get a quick snapshot of channel performance.

Analytics 134

Analytics Metrics Channel Video 134

View from Seed

MARCH 3, 2015

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. It’s also important to match the marketer to the company. But HubSpot doesn’t even talk about that now.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

FEBRUARY 26, 2014

The two top side ads are well written to match the intent of the term, and provide addresses and the phone number to contact them for more information. The match between your page, your keywords, and your content will boost your quality rating and your exposure to focused visitors. Quick Killer Tactic: image source. Don’t have any?

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic by channel: Find out where your visitors come from. in an app).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. If your company isn’t properly aligned, work on opening channels of communication and data sharing.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Identify the channels where your audience is most active and double-down. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

JANUARY 18, 2022

And then it ensures that all of the organization’s efforts match that true north. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Image source. Image source.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

JANUARY 28, 2019

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). This makes GIF usage for B2B emails tricky; a larger segment of your audience likely uses Outlook.

Email 118

Email Media Audio Software Review 118

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. 19:46] How do you think podcasting and B2B sales will look in the next 5 years? [23:02] And if you can do that a couple of hundred times, it's kind of game set match.

Lead Generation 91

Lead Generation Networking PR B2B 91

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. This landing page from Zendesk is a great example of matching page length and style with the target audience’s intent and awareness levels.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

JULY 22, 2020

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Firmographics give deeper insights for B2B marketing teams to target accounts that get the most benefit from their products or services. Much research has shown that B2B data decays quickly.

Sales 90

Sales Cost Marketing Audience 90

Startup Professionals Musings

OCTOBER 2, 2018

Research the top digital channels for your business today. There is no one best channel for all businesses. For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums. Select no more than three that match your needs initially.

Marketing 240

Marketing Viral Channel Metrics 240

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Duct Tape Marketing

FEBRUARY 6, 2024

Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms. So it's not just sort of a one. And that's the other thing.

Engineer 91

Engineer SEO ChatGPT Channel 91

Transformify

JULY 4, 2018

Advantages: An end-to-end solution including candidate sourcing, candidate matching algorithms, building shortlists, interviews, billing, self-billing and payments. Each job post is automatically indexed by 50+ job boards worldwide and shared via the social media channels to attract the right candidates actively looking for a job.

Technical Review 40

Technical Review Software Review Database Algorithm 40

ConversionXL

SEPTEMBER 15, 2020

You can mix and match between simple segments. Then add a visit filter to match viewing blog content. Include: Event exactly matches AddToCart. Exclude: Page exactly matches ThankYou. If the answer is no and you’re a B2B SaaS company, that might be a problem. Let’s build that segment.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Are you aware of your cost per acquisition on other channels? B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Share top performing channels.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Your own video-on-demand channel for potential customers to join and stay engaged with.

Lead Generation 110

Lead Generation B2B Video Marketing 110

mashable.com

NOVEMBER 3, 2010

Identifying and matching themes are key if you’re looking for a way in at Foundry Group. You may also want to consider Crowdfunding at Seedups which is an innovative online matching service that allows entrepreneurs to raise up to £250,000 in seed capital from Business Angels. Seedups Hi Jeremy.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

The Startup Magazine

JANUARY 26, 2022

. “We primarily use manufacturing and CRM automation tools in our industry to ensure flawless business growth,” say marketers at Front Signs, Los Angeles sign company of B2B projects. This enables you to easily share your content with prospects and customers across various channels, including email, social media, and your website.

Social Media 198

Social Media Marketing Los Angeles Campaign 198

ConversionXL

JANUARY 8, 2016

You can mix and match between simple segments. Then add a visit filter to match viewing blog content. Include: Event exactly matches AddToCart. Exclude: Page exactly matches ThankYou. If the answer is no and you’re a B2B SaaS company, that might be a problem. Let’s build that segment.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Duct Tape Marketing

MAY 6, 2013

In recent years others have entered the digital marketplace business and the model, including eBay’s model, has evolved to the point where it represents a significant distribution channel for businesses large and small, B2B and B2C and is no longer limited to physical products. If You Liked This Post.

Channel 76

Channel Small Business Distribution B2C 76

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Many of the current mobile focused marketplaces do an incredible job in time shifting demand or supply so that they can artificially be matched.

B2C 136

B2C B2B Demand Vertical 136

The Next Web

FEBRUARY 18, 2014

One of the most profitable marketing channels online is email. Hosting contests, sweepstakes, giveaways and other types of promotions is a common strategy for businesses looking to build their following on Facebook, Twitter, Pinterest and other social media channels. Participate in targeted groups.

Social Media 148

Social Media Email Media Channel 148

Hearpreneur

OCTOBER 13, 2023

1- Our business model is a mix of B2B & B2C Photo Credit: Jordan Adair The business model for my e-commerce wholesale clothing venture revolves around a combination of B2B (Business-to-Business) and B2C (Business-to-Consumer) channels. Thanks to David Brewer, Protect Line ! #6-

Business Model 139

Business Model Affiliate Jordan B2C 139

ConversionXL

APRIL 10, 2019

You can’t focus on paid channels alone, however. The key is to customize content for specific targets and channels (e.g. You can repackage variants of the same information for multiple channels (blog, whitepaper, video, etc.). Ultimately, the array of offers and offer timing require the support of multiple channels.

PPC 131

PPC Campaign Marketing Sales Cycle 131