Occam's Razor

NOVEMBER 13, 2009

It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. How to plan a career in web analytics (paths, salary, longevity), and how to then cultivate the right set of skills. Pick any social media channel, or all.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Are you aware of your cost per acquisition on other channels? B2B Affiliate Programs Look a Little Different.

Affiliate 48

Affiliate Programming Marketing PPC 48

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. Their quotas may be as low as $400-500K, but their salary at target might be only $80-100K. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

JUNE 8, 2017

If you are in B2B, you’ve certainly heard of account-based marketing by now. For some products, customers come in all shapes and sizes, from all countries, all backgrounds, all salaries, and all levels of computer skills. Which campaigns specifically? Firmographics. The only thing in common is the job they need to get done.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

JANUARY 18, 2023

James Ellis (07:08): But there, there's a swing in like, you know, if you've talked to B2B marketers, it's always about, it's not b2b, it's p2p, it's person to person. And it's usually sitting in the recruiting side, Hey, we gotta, why don't we have an Instagram channel? 17:56): And the most important one is salary.

Chicago 94

Chicago Hiring Conversion Audience 94

searchengineland.com

MAY 30, 2012

B2B Search Marketing. And for those that will copy this as your process – if you find a person who can actually make it through this gauntlet don’t insult them by offering them a $35k salary. . EBook: Cross Channel Marketing. PRO Guides. Search Week Newsletter. Search Month Newsletter. News & Features.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Other times, they’ll focus on a particular channel or initiative.

Demand 95

Demand Management B2B Campaign 95

Mucker Lab

FEBRUARY 1, 2014

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. The sales person aims to charge between 10% to 50% of the value generated.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

Mucker Lab

FEBRUARY 3, 2014

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. The sales person aims to charge between 10% to 50% of the value generated.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

Austin Startup

FEBRUARY 27, 2019

I had a hunch that LinkedIn had the potential to be a valuable channel, especially for startups like us (and our startups. There are 550 plus million members on LinkedIn, where the average salary is $116,754. Compare that to an average salary of $58,000 on Twitter and $61,000 on Facebook. #2: meta) who market to businesses.

Advisory Board 48

Advisory Board Marketing Social Media B2B 48

Steve Blank

APRIL 1, 2020

Ask yourself: Are there now new customers, new services and new channels to pursue? B2B – cloud services, online meetings, virtual workforce management, collaboration tools. Before layoffs, cut all salaries by 20%. Cut CXO salaries by at least 30%. What do you think is the right thing to do?

South Korea 334

South Korea Salary Business Model China 334

Duct Tape Marketing

JANUARY 30, 2025

Key Takeaways: Franchising Is More Than Fast Food: Many people associate franchises with McDonald’s, but the industry extends to home services, fitness, B2B marketing solutions, and beyond. Data-Driven Decision Making: Leveraging customer insights and executive feedback can significantly improve success rates in franchising.

Private Equity 77

Private Equity Bankruptcy Naming Equity 77

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

OCTOBER 10, 2008

In this case, fully-burdened is not just the salary, bonus, and benefits of the sales rep, but also allocations for sales engineering support, executive support, marketing expense, and professional service expenses associate with securing the customer. ” Gary Messiana, Bessemer Entrepreneur-In-Residence and former CEO, Netli.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Bottom-line. The uselessness.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Steve Blank

JULY 27, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital. They gave me study leave, they gave me salary during time. Steve Weinstein , CEO of MovieLabs.

Channel 120

Channel India Technical Cofounder Silicon Valley 120

Duct Tape Marketing

APRIL 23, 2025

Content Repurposing Boosts Efficiency: One piece of contentespecially in video formatcan fuel multiple channels, reducing workload while expanding visibility. Let's let we can talk about operationally as well, but how do you message to such distinctly different sales channels? Honest content builds long-term loyalty.

Sales 41

Sales Software Database Technology 41

Duct Tape Marketing

APRIL 16, 2025

Let's let we can talk about operationally as well, but how do you message to such distinctly different sales channels? So again, a lesson that I've had at pretty much every single company I've worked for in B2B has had a combination of self-serve or product-led growth and sales led growth. How do you message first off?

Sales 41

Sales Software Database Dilution 41

Reid Hoffman

JANUARY 13, 2021

Reid: It’s very entertaining that you are channeling a question from Dylan Field – Dylan is the founder of Figma, which is a Greylock investment, so Dylan and I talk to each other every so often and he is obviously a superstar entrepreneur. You compete for customers, channels and partnerships. For example, take LinkedIn.

Incubator 36

Incubator IPO Networking Cofounder 36