Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. Book your call today, DTM World slash scale. (01:02):

SEO 90

SEO Search Generative AI Engineer 90

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 43

Search SEO ChatGPT Technical Review 43

YoungUpstarts

MAY 30, 2014

Now, a new generation of customers is using platforms like Facebook, Twitter, Instagram and Pinterest as their primary channels of communication, both in their personal lives and as consumers. Until fairly recently, traditional companies considered social media a trendy marketing tool.

Social Media 174

Social Media Mobile Analytics Cloud 174

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 97

B2B Marketing B2C ChatGPT 97

Occam's Razor

DECEMBER 9, 2013

From step five on you were likely already delivering some multi-channel value for your company. Now in step eight , we really kick things up multiple notches when it comes to creating a truly fantastic multi-channel (or the flavor of the month, omni-channel) execution engine. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Product should be your main channel for customer acquisition, retention and expansion. More networking and curated roundtables, less gurus and swag. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder.

Engineer 91

Engineer SEO ChatGPT Channel 91

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. It just so happened that I became the CEO of a B2B tech startup. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Acquisition conversion rate: Which channels produce the best conversion rate, and why?

Conversion 156

Conversion CPA Metrics Analytics 156

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 99

Marketing Affiliate Channel Software Review 99

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. These channels are awesome (also see visual #5 above). many teams for acquisition. It is the only way to win big.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Venture Chronicles

AUGUST 30, 2012

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36

B2C B2B Technical Review Software Review 36

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers.

B2B 103

B2B Social Media Channel Audience 103

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

NZ Entrepreneur

SEPTEMBER 7, 2022

.” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. If you’re a B2B business, go pitch your target audience before you have a product and validate what will make them say yes.

Founder 116

Founder Cofounder New Zealand B2C 116

YoungUpstarts

APRIL 28, 2016

Next up, be sure to ply your social media channels with engaging content all about your eCommerce store. Don’t be put off by the effort and time that would have to go into running multiple channels of social media. SEO Marketing. SEO Marketing. The only way to do this swiftly is by using SEO techniques.

eCommerce 100

eCommerce Software Review Social Media SEO 100

ConversionXL

OCTOBER 16, 2022

Get seen with SEO-driven content marketing Conclusion. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Influencer marketing can give something other acquisition channels can’t: instant trust. Get seen with SEO-driven content marketing. Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

searchengineland.com

MAY 30, 2012

All Things SEO. B2B Search Marketing. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library. Our SEO Events. How To: SEO. Search Week Newsletter. All Columns.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Take Semrush, a platform for SEO, PPC, and content-related research. It’s also used to discover existing captive audiences. Building a community. Image source.

Reputation 134

Reputation Audience Management Social Media 134

YoungUpstarts

FEBRUARY 7, 2019

The next step in forming an effective sales strategy is to identify which methods and channels will work best for selling to your audiences. The only drawback here is that it can take time to get a substantial amount of traffic to your site, particularly through organic SEO. Decide Which Methods to Use.

Sales 113

Sales Argentina Technical Review B2B 113

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 90

Marketing B2B Distribution Audience 90

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) How did you address that? EM: We had waves of topics. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic by channel: Find out where your visitors come from. in an app).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical.

Programming 124

Programming Chile B2B B2C 124

crowdSPRING Blog

FEBRUARY 6, 2013

The content that will win the battle for attention and help your brand will not be low quality, volume-oriented content designed purely for search engine optimization (SEO) purposes or merely to keep your brand in front of the public. B2B marketers use numerous social networks to distribute content. Look at data. For example, in U.S.

Small Business 94

Small Business Marketing North America Distribution 94

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Austin Startup

JULY 12, 2010

They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial.

Customer 80

Customer Harvest B2C Technical Review 80

Brandanew

JUNE 18, 2015

Content Marketing and not SEO back-linking or keyword infested text is a long term and serious brand investment. 2) Your existing state of SEO. 2) Content Marketing & SEO : Unfortunately, many brands have spent money buying links and employed other black hat SEO practices. 3) Your existing state of Social Media.

Cost 100

Cost Marketing Social Media PR 100

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)? Channels where they should exist but don't. Email Marketing, Blog ads, Social channels AND mobile experiences AND mobile applications.

Web 139

Web Analytics Technical Review Affiliate 139

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Some of the early B2B pioneers in this space were companies like JBoss ( story here ), SolarWinds, ConstantContact, HubSpot, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 164

Framework Marketing Metrics Audience 164

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up.

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 137

Search Analytics PPC Green 137

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. So I think it's not only like there's a place for on demand and B2B content.

Technical Review 96

Technical Review Demand Cofounder Video 96