Brand Strategy vs. Marketing Strategy (And How they Work Together)
ConversionXL
JANUARY 18, 2022
Most business buyers (95%) are not currently in the market to buy, according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass Institute. Stay relevant with your customer using the right channels and tactics to deliver on the promises outlined in your brand strategy. Storytelling is personal.
Let's personalize your content