VC Cafe

MARCH 16, 2025

And there’s of course content creation, which is being massively transformed by generative AI: writing, creating images, video, audio or music are now possible and mostly free with a prompt. Few free growth channels remain, and incumbents often own or clog the major avenues. Gaming founders know this challenge well.

Technical Review 78

Technical Review B2C Generative AI IPO 78

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 11:13] Why is video an important part of your content strategy? [14:00] This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

Duct Tape Marketing

FEBRUARY 18, 2021

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Questions I Ask Ben Oliver: You believe video is more than just another form of content.

North Carolina 100

North Carolina Video Customer Technical Review 100

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! But video brings it to life. Our draw to video is subliminal, too.

Video 78

Video Marketing Harvest Bandwidth 78

VC Cafe

MARCH 1, 2024

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. Verticalized Video Understanding – machine interpreted video. New interfaces that break the “edtech” mold – the rise of more casual, experiential learning at scale.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 97

B2B Marketing B2C ChatGPT 97

Up and Running

JANUARY 18, 2021

Other social channels also made inroads as 2020 ended. Companies will want to observe which channels their audience use but should expect to shift some of their more traditional ad spending to social shopping and new integrations between sales channels and social apps. Customers want you to get out of the way.

eCommerce 150

eCommerce B2B Forecast Demand 150

Occam's Razor

FEBRUARY 3, 2014

One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. I don't have cat videos. (I'll And three videos on YouTube. Not even close.

Analytics 151

Analytics Marketing Audience Channel 151

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 The video content will remain effective for another couple of years: from DIY to answering the most common questions to reviewing the products. In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels. That means it can target advertisements to people in specific companies.

Software Review 117

Software Review Software Marketing IP 117

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. It just so happened that I became the CEO of a B2B tech startup. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today.

Belarus 137

Belarus Viral Channel Startup 137

Steve Blank

APRIL 1, 2020

Ask yourself: Are there now new customers, new services and new channels to pursue? B2B – cloud services, online meetings, virtual workforce management, collaboration tools. Personalized Video Entertainment – VOD, AVOD, Short Form Social Sites, Twitch, etc. What do you think is the right thing to do?

South Korea 334

South Korea Salary Business Model China 334

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.

Analytics 134

Analytics Metrics Channel Video 134

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). From a data perspective this is reflected in our obsession with multi-channel attribution modeling or user based visitor segmentation.

Design 151

Design Software Review Technical Review Mobile 151

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] 10:29] Do you think video is the content format that everybody should use the most? [13:34] This is John Jantsch.

Social Media 95

Social Media Media B2B B2C 95

Occam's Razor

DECEMBER 9, 2013

Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. One that reflects the customer expectations of 2013. Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. Video views. There is always that anxiety to get started.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. His profile is filled with videos like this one, where he directly answers questions from his audience. It’s also used to discover existing captive audiences.

Reputation 134

Reputation Audience Management Social Media 134

Occam's Razor

SEPTEMBER 30, 2013

You should have a well defined strategy to create videos and how-to content (constantly updated with solutions to new pain points of customers). Or people who create wish-lists, sign up for product alerts, watch product videos today etc. These channels are awesome (also see visual #5 above). It is the only way to win big.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Acquisition conversion rate: Which channels produce the best conversion rate, and why?

Conversion 156

Conversion CPA Metrics Analytics 156

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. For a B2B company there are so many things we can measure.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. So Sam, welcome to the show.

Search 43

Search SEO ChatGPT Technical Review 43

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. Social media platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s It can also engage users through video tutorials.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

VC Cafe

MAY 4, 2021

Discord Channels – Spotify – Fireside (Mark Cuban’s investment) – Facebook(Rooms?) – Open Source (Jam) – Telegram (voice chats 2.0) #audio pic.twitter.com/gVB5h0IcMC — Eze Vidra (@ediggs) April 2, 2021. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways).

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Embed blog videos hosted on facebook so you can track consumption and advertise to them. Messenger will become the biggest channel over the near years. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

The Startup Magazine

JULY 8, 2024

These exhibitions are vital for business-to-business (B2B) companies to grow their network and showcase their offerings. Showcase Your Work Make sure to show off high-quality images and videos of your past projects. link] A Statista study released in early 2024 revealed that event marketers in the U.S.

Portland 147

Portland Oregon Social Media Technical Review 147

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

NZ Entrepreneur

SEPTEMBER 7, 2022

Read books, listen to podcasts, pay for courses you think will be beneficial, have a coach or mentor, listen to others who have more experience, watch videos, train your mind, and go to networking events. ” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost.

Founder 116

Founder Cofounder New Zealand B2C 116

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? B2B demand generation focuses on ROI. A visual learner, for example, might watch a YouTube video before signing up for a webinar. Some marketing tactics (e.g.,

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JANUARY 31, 2014

Only after you’ve picked the mood of the page do you look at things like colors, fonts, photography & video. Step 7 – Should We Create an Explainer Video? For Brookdale – a community for senior citizens – sticking with video would have cost them $108,000 in monthly revenue. image source. image source.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Identify the channels where your audience is most active and double-down. A video of you dancing around the office, for example, might go down a storm on TikTok, but it’s unlikely to perform as well on LinkedIn. video length, character limits, etc.)

Audience 122

Audience Technical Review Social Media Campaign 122

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical.

Programming 124

Programming Chile B2B B2C 124

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So we really need to think about how SEO needs to change.

SEO 90

SEO Search Generative AI Engineer 90

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. It also allows Headspace to guide users to specific features and demonstrate them using an explainer video.

Audience 156

Audience Video Software Review Conversion 156