Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Start a YouTube channel.

Video 77

Video Marketing Harvest Bandwidth 77

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers.

Community 91

Community Framework Advisory Board Viral 91

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. But without a way to bridge the gap between content and lead nurturing, it’s sink or swim as marketers are forced to scramble across all channels and take a shot in the dark at real results.

Marketing 162

Marketing Curation B2C Audience 162

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently. Metrics like: Multi channel value index.

Analytics 119

Analytics Web Metrics Channel 119

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. That’s real graduate level stuff, and most businesses aren’t taking care of the one or one and one or two kinds of things.

Marketing 58

Marketing Social Media Analytics Software 58

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. How to promote your webinar.

Product 97

Product Audience Social Media Sales 97

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales. It is all about (highly qualified) leads, leads, leads.

Sales 50

Sales Technical Review Software Review B2B 50

Duct Tape Marketing

JUNE 1, 2023

So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. Or even something like a white paper or an ebook. And we just had a big launch for a product called Dinos with that. So let's start off on the negative. Where do people get this wrong?

Product 73

Product Framework Technical Review Cofounder 73

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. Conversion rate per channel. Measure the success of the channel (e.g., Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

Up and Running

MAY 21, 2014

And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” And what are your suggestions on how somebody figures out what the best social channel is for their business?

Marketing 72

Marketing Social Media Sales Media 72

www.foliomag.com

JULY 31, 2012

B2B: Business Media. White Papers. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. B2B Publishing. Mix of B2B and Consumer Pubilshing. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go download the white papers. No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). See how it looks. Go to the product pages. Go to the donation pages. Go to the add to cart page.

Web 140

Web Analytics eCommerce Campaign 140