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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

It’s a sign that you need to review CAC of your prominent channels and look at the growth marketing funnel to understand where the fault lines are. Segmenting CAC to prioritize channels. Similarly, you can also calculate CAC for different marketing channels such as Search Ads, Social, Content Marketing, etc. Fixing the Leaks.

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Clubhouse put a big bullseye on social audio

VC Cafe

Discord Channels – Spotify – Fireside (Mark Cuban’s investment) – Facebook(Rooms?) – Open Source (Jam) – Telegram (voice chats 2.0) #audio pic.twitter.com/gVB5h0IcMC — Eze Vidra (@ediggs) April 2, 2021. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways).

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. The Disqus widget is currently embedded on websites like ABC News, TMZ, Fashionista, National Post, Mother Jones, and many others. Over to Garett… You’ve hit publish.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. The SaaS test balloons helped gauge the potential traction on social media and other channels.

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The Best Way To Communicate With And Convert Your Website Visitors

Duct Tape Marketing

Because marketers want another channel that they get folks to listen to you on and email is saturated, right? But if you're doing b2b, you're probably not on a phone doing it. Like had their little floating thing, their floating messenger, messenger widget in the corner. Ben Congleton (14:54): Think it's a use case question.

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How To Improve Your Local Marketing Strategy

Duct Tape Marketing

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

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Local Marketing Strategies For Your Small Business

Duct Tape Marketing

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] We are a B2B or business to business company.