How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
ConversionXL
OCTOBER 8, 2021
It’s a sign that you need to review CAC of your prominent channels and look at the growth marketing funnel to understand where the fault lines are. Segmenting CAC to prioritize channels. Similarly, you can also calculate CAC for different marketing channels such as Search Ads, Social, Content Marketing, etc. Fixing the Leaks.
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