VC Cafe

FEBRUARY 21, 2023

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service.

Retention 109

Retention Conversion Churn Rate B2C 109

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed? What’s new? [07:37]

B2B 92

B2B Marketing B2C ChatGPT 92

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. 03:49] What are the differences between some of the more robust technologies and the pedestrian types such as Chat GPT? [07:44]

Artificial Inteligence 87

Artificial Inteligence ChatGPT Differentiation Technical Review 87

Duct Tape Marketing

FEBRUARY 6, 2024

Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). [06:56] 13:15] How do you see search changing, would it be through conversational information? [16:09] 10:58): Guess what?

Engineer 77

Engineer SEO ChatGPT Channel 77

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 91

Social Media Media B2B B2C 91

Duct Tape Marketing

NOVEMBER 7, 2024

The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. Do you order on special, do you have points you can use?

Customer 58

Customer Generative AI ChatGPT Cloud 58

Duct Tape Marketing

NOVEMBER 15, 2023

Ryan has made it his mission to lead businesses towards unprecedented growth through this unique approach, and during our conversation, he generously shared the secrets behind his successful strategies. I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. And then basically.

Channel 78

Channel Acquisition Framework B2B 78