Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Questions I ask Jeff Coyle : [01:54] Can you set the record straight on the discourse of the inauthenticity of AI? [03:49]

Artificial Inteligence 88

Artificial Inteligence ChatGPT Differentiation Technical Review 88

Duct Tape Marketing

NOVEMBER 7, 2024

So what are the big ways that AI is really impacting the approach to personalization? And it's not just generative ai, it's a whole range (03:50): Of capabilities that are coming together. Let me give you an example and just show how AI plays a role in all of this. David Edelman (03:46): Yeah, sure.

Customer 60

Customer Generative AI ChatGPT Cloud 60

Ben's Blog

JUNE 3, 2024

Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) via Captions ).

Software 84

Software Sales Marketing Vertical 84

VC Cafe

MAY 21, 2024

Many startups have created so-called “wrappers” around platforms like ChatGPT and other Gen AI technologies. Big tech firms are integrating GenAI into many existing tools, B2B and consumer facing, so this is something founders should watch out for Who owns the Gen AI platform? (by

Generative AI 97

Generative AI ChatGPT Vertical B2B 97