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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 94
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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Yeah, Shama (06:05): SEO 1.0 06:56] What is Dark Social?

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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. 03:49] What are the differences between some of the more robust technologies and the pedestrian types such as Chat GPT? [07:44]

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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

I only work with B2B clients as well into service delivery. You can't expect the new SEO and content and social and paid. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. And then basically. Cause I'm like, yeah, like. Ryan: Sure.

Channel 80
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Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales

Ben's Blog

This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) There is also likely to be a split between B2B- and B2C-focused platforms, given the different functions to optimize (i.e., Plus, successful marketing plans and assets don’t necessarily have a single “right” solution. via Captions ).

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Or SEO optimization. In a recent episode, JJ and April chat with StoryBrand certified guides and agency owners about how to use ChatGPT for marketing purposes. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. And by the way, this wasn't about like online marketing, right?