Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show? And I, that's really my expertise.

B2B 91

B2B Marketing B2C ChatGPT 91

VC Cafe

FEBRUARY 21, 2023

In a contracted venture capital environment, where external funding is more difficult to raise, founders know that they need to make due with less, and extend the runway further. For example, in B2B SaaS conversion, OpenView Partners 2022 benchmark report found that the average conversion rate for B2B SaaS businesses was 7.3%

Retention 109

Retention Conversion Churn Rate B2C 109

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. 03:49] What are the differences between some of the more robust technologies and the pedestrian types such as Chat GPT? [07:44]

Artificial Inteligence 86

Artificial Inteligence ChatGPT Differentiation Technical Review 86

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] Click on over and give us a review on iTunes, please! You know, Facebook, LinkedIn, specifically for B2B and Instagram.

Social Media 90

Social Media Media B2B B2C 90

Duct Tape Marketing

NOVEMBER 15, 2023

Click on over and give us a review on iTunes, please! I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. And then basically. You know, social profiles, right? I've done some like.

Channel 78

Channel Acquisition Framework B2B 78

Duct Tape Marketing

JANUARY 17, 2024

Click on over and give us a review on iTunes, please! I like working with software developers. But as far as getting clients, again, we're probably talking about selling professional services to other businesses, B2B, right? So how you can pick, you might say, you know what, I like working with middle managers.

ChatGPT 83

ChatGPT Email Sales Campaign 83

Duct Tape Marketing

JUNE 7, 2023

Click on over and give us a review on iTunes, please! So I was standing on stage and I made, I made this comment, I didn't think it was a coincidence that Salesforce was a great place to work, you know, pretty much globally, one of the most innovative companies in the world, in the fastest growing enterprise software company. (08:02):

Employee 88

Employee Technical Review Advisory Board Sales 88