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Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Vested helps employees and employers calculate exactly how much their options are worth, and when and how to monetize.
Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churnrate. Even more, some founders are not interested in the churnrate at all early on. So, how to make affiliate marketing work for you? Know your userbase. About the author.
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