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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. Conduct A/B Testing on Your Offers – Often.

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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. There are huge incentives in consumer markets even for competing companies to make everything the same. Online purchases start with a Google or Amazon search. Not necessarily.