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RBI normally requires founders to pay back their investors with a fixed percentage of revenue until they have finished providing the investor with a fixed return on capital, which they agree upon in advance. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Decathlon Capital.
Consider Daniel Dreymann, a founder of Goodmail Systems Inc., Mr. Dreymann moved his family from Israel in 2004 after co-founding Goodmail in Mountain View, Calif., And companies that didnt survive might have closed their doors for reasons other than failure, for example, getting acquired or the founders moving on to new projects.
OH in South Park, San Francisco (or on Zoom from Big Sky, Montana): “OMG, crazy – that firm just paid 100x revenue to invest in [insert hot startup here] – what could they be thinking?” Imagine there is a hot, bottoms-up $60M revenue B2B software company raising at a $4B valuation. vs. Incredible Software Co.
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