Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Duct Tape Marketing

SEPTEMBER 29, 2014

How to Add Serious Value to Your Online Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Perhaps that’s why online communities are so good at generating business referrals? Developing an online community is all about engagement. photo credit: Flickr – Andrew Becraft.

Community 78

Community Public Relations Social Media Small Business 78

Both Sides of the Table

AUGUST 29, 2012

He penned a great piece on the LA tech community here in Forbes. They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. Not bad, hey? And they had another recent $100+ million exit of Savings.com. Both companies were in Los Angeles.

Southern California 279

Southern California Detroit Los Angeles California 279

VC Cafe

MARCH 16, 2025

Commoditisation of AI Features: this is frankly also a challenge for B2B startups. At Remagine Ventures , about half of our investments are in B2C startups and even when we invest in B2B it’s largely in consumer areas like gaming, commerce, search, creator economy etc. What will it take for founders to win in consumer?

Technical Review 78

Technical Review B2C Generative AI IPO 78

YoungUpstarts

MAY 30, 2014

The modern technology community is a lot more collaborative in service delivery than it was even five years ago. One great thing about launching an e-commerce venture today is that it’s no longer necessary to do 100% of the development or build and maintain your own infrastructure.

Social Media 174

Social Media Mobile Analytics Cloud 174

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. The company’s treatment of workers, delays, and closer looks at its business practices are causing small communities to look elsewhere.

eCommerce 150

eCommerce B2B Forecast Demand 150

YoungUpstarts

OCTOBER 10, 2012

While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. Community marketing is the best way to leverage Rock Star customers. Even if you’re a global firm, it’s a good idea to restore community marketing.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ReadWriteStart

AUGUST 15, 2011

As someone who spent two years in 2003 and 2004 in NYC selling technology to Wall St trading firms and having my friends and clients wonder what this whole startup thing was about and why I was "wasting" my career doing this after doing a fellowship at Carnegie Mellon University it is great to see how vibrant the NY Startup community has become.

Technical Review 128

Technical Review Technology Silicon Valley Entrepreneur 128

crowdSPRING Blog

MARCH 21, 2014

13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. You Can Build a Community, But You Will Never Control It | by CC Chapman – crowdspring.co/1j0RIjh. 1ektPA7.

Social Media 93

Social Media Small Business Design Media 93

YoungUpstarts

MARCH 14, 2017

This gargantuan figure does not even include Asians, the LGBT community or Native Americans, to name a few. Eliot Burdett is the cofounder and CEO of Peak Sales Recruiting , a leading B2B sales recruiting company launched in 2006. By recruiting and hiring diverse candidates, you will be able to better tap into these groups.

Revenue 124

Revenue Sales Cofounder Technical Cofounder 124

VC Cafe

MARCH 1, 2024

Social Hybrid AI x human communities – messaging & social apps where bots are treated as equal citizens. AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

The Next Web

NOVEMBER 7, 2013

B2B companies use stories called case studies.). Show your relevant communities what you’ve built. In this case, recommendations and public relations could do the job. Software engineer Matt Swanson writes about his process in building something in order to provide value while sharing his accomplishment.

B2B 144

B2B New York Software Engineering Public Relations 144

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close.

Demand 101

Demand Revenue SQL B2B 101

VC Cafe

JANUARY 22, 2021

AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. The accelerator provides equity-free financial support through AWS Promotional Credit, technical training and support, access to a global community of EdTech experts, and more.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

YoungUpstarts

DECEMBER 21, 2018

For example, LinkedIn tends to be most popular for business-to-business (B2B) companies, while Instagram is best for food, fitness, fashion, and other consumer goods with a strong visual presence. Influencers can range from experts in your industry, credible individuals in your community or even your customers.

Social Media 159

Social Media Small Business Media Software Review 159

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Bonus points if you can create a community that brings them together. Competition , at an initial glance, is far lower than the current B2B environment. Image source ).

PR 120

PR B2B Lean Audience 120

Startup Lessons Learned

SEPTEMBER 6, 2012

They’re led by established experts in the community, and the rooms we’re holding these in are limited, so you’ll get a chance to ask your questions and share your experience. If you’re looking to dive deep on Lean Startup skills, our workshop sessions provide professional development at a serious bargain.

Lean 154

Lean Cofounder Startup Analytics 154

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Building a community. Another approach is to create your own captive audience by building an engaging Facebook community.

Reputation 134

Reputation Audience Management Social Media 134

Hearpreneur

DECEMBER 10, 2023

Let me put it like this – in 2024, my focus will be on building a community, a shared space where ideas flow, inspiration blooms, and each natural stone becomes a chapter in a homeowner's narrative. I plan to do this by creating a local forum whose focus will be on everything home-related, from simple fixes to large backyard projects.

Technical Review 149

Technical Review Entrepreneur Artificial Inteligence Affiliate 149

VC Cafe

DECEMBER 11, 2013

The Israeli startup community is: “Pashut Magniv” (simply spectacular). Within weeks, the whole team were making acquaintances in the startup community that we now call friends for life. Daniel and his Co-Founder Stevan will be launching their latest B2B innovation, CurrencyTransfer.com at Finovate in London on February 12.

Israel 145

Israel San Francisco Technical Review Venezuela 145

Hearpreneur

MAY 18, 2022

We want to leave an impact on the communities we operate in and the employees on our team, so we even offer them networking and internship opportunities. 6- To give back to the community. Thanks to Jacob Dayan, Community Tax ! #7- Don’t forget to join our #IamCEO Community. Thanks to Tom Mumford, Undergrads LLC ! #5-

Entrepreneur 143

Entrepreneur Technical Review Software Review Jordan 143

VC Cafe

FEBRUARY 7, 2025

NEW FUNDS Congratulations Gil Dibner and team Angular Ventures on the debut of your $125M fund III to invest in Israel and Europe early stage B2B tech! We have a lot to celebrate in our “small” community. Satirical video by Eretz Nehederet. Watch the red cross ride share app commercial. I keep hoping this is not true.

Israel 78

Israel Technical Review Open Source China 78

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Social media platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

Hearpreneur

MARCH 15, 2019

I originally provided pro-bono public relations services to artists and non-profits due to my love for the community and the arts. I wanted to make the community and the world aware of the talent, businesses and resources that thrive within my city. 12- Solve a problem in international B2B payments. Photo Credit: Sandeep Todi.

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

VC Cafe

MAY 4, 2021

Clubhouse was the trailblazer, but it sparked a huge interest in the category from established social networks, new startups and even the open source community. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). It’s basically an open-source messaging platform like Whatsapp, designed for communities.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

The Startup Magazine

JULY 28, 2024

If you are thinking about starting a business, and you want to hit the ground running, then you should definitely think about starting a B2B (Business-to-Business) company instead of trying to compete in an overcrowded consumer market. Ah, but B2B, my friend, is a different kettle of fish.

B2B 158

B2B B2C Green Business Model 158

Mike Michalowicz

FEBRUARY 11, 2013

People have always gathered to talk about business, life and community events. Many communities now have online forums/bulletin boards that offer varying levels of paid memberships. Just remember not to get caught up in community drama as every post represents you and your business! Social media isn’t new. Be Outrageous.

Small Business 167

Small Business Marketing PR Social Media 167

NZ Entrepreneur

FEBRUARY 25, 2025

Key services and resources Were building B2B sales pipeline and revenue, especially for tech, IT, engineering and professional services sectors. B2B outsourced sales – Contract sales + business development, part-time fractional expertise. Sales strategy + sales process Get set up for sales success.

Technical Review 52

Technical Review Sales Cycle B2B Sales 52

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. In the startup community, it’s all about the network you’ve built. Rand Fishkin built a huge community around SEOmoz before launching the first product. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

Austin Startup

MARCH 13, 2020

Since then, we’ve served 500+ unique customers, worked with 10+ space partners, pivoted our business model from B2C to B2B, signed on advisers, and have raised money from outside investors. Our biggest example of this was our pivot from B2C to B2B.

B2C 62

B2C Austin B2B Cofounder 62

Occam's Razor

FEBRUARY 3, 2014

Another small effort… create videos about your company charity efforts, your community/social responsibility efforts. If you are a B2B company, checkout Cisco's social efforts. Tap into YouTube Community / Media Platform. One last example of tapping into the YouTube community. Across See-Think-Do outcomes.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Tap into niche communities to further understand the questions your audience is asking. It’s a masterclass in B2B storytelling.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

MAY 1, 2019

But the educational community interpreted the findings as fixed categories, even after Fleming published a follow-up paper to refute its use as a diagnostic tool. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Is it your spouse? An elderly grandmother? A stranger? Image source ).

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ReadWriteStart

AUGUST 19, 2019

This reverse flow of talent is the most inspiring thing about the B2B startup sector right now.” The Indian youth and community aren’t afraid of casting aside their 9 to 5 jobs. But, in the last 10 years, the best talent has been limited to corporations. Now, that gap is being bridged.

India 131

India Startup Cofounder Software Review 131

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. It builds brand equity with its entrepreneur audience by sharing helpful resources and creating a community of like-minded business builders. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy.

Equity 94

Equity Marketing Social Media Software Review 94

Hearpreneur

JANUARY 19, 2018

We’ll do this through a variety of ways like introducing new products and features to our website, and focusing on a variety of marketing strategies to grow and engage our community. 7- Giving back to the community. In 2018, we plan to share business successes with the community in which we are based. 13- Stronger brand.

Detroit 97

Detroit Entrepreneur Technical Review Revenue 97