Duct Tape Marketing

JULY 31, 2014

billion users, spending 700 billion minutes on the network every month. In the United States, 58% of the population use at least one social network, and that number leaps to 98% for those aged 18 to 24 years old. And yet, I still have organizations or consultants tell me, “my customers aren’t really on social media.”.

Social Media 36

Social Media Media Social Network Cloud 36

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. It’s about connecting with the viewer and communicating value as quickly as possible. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics.

Analytics 134

Analytics Video Matching Conversion 134

Hearpreneur

JUNE 18, 2016

For me, Twitter is still the #1 social network because it is (or can be) *truly social*. But everything is fair game on Twitter: I can jump in and out of all sorts of conversations with people I’ve never met—without being creepy! Or really, the fact that it isn’t the trendiest social network any longer.

Entrepreneur 48

Entrepreneur Social Network Channel Social Media 48

conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

The Next Web

FEBRUARY 18, 2014

If you’re a B2B for example, your approach could be posting a link to your eBook with a call to action and an image on your LinkedIn company page to encourage more relevant subscribers sign up for your email list and download your informative resource. Participate in targeted groups. Drive quality traffic to a webinar or Google+ hangout.

Social Media 148

Social Media Email Media Channel 148

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Tap into niche communities to further understand the questions your audience is asking. It’s a masterclass in B2B storytelling.

Audience 122

Audience Technical Review Social Media Campaign 122

The Startup Magazine

OCTOBER 23, 2023

With billions of active users, Facebook is not just a social networking platform; it is a dynamic marketing ecosystem that can significantly impact the success of your business. This can not only foster a community but also keep the brand at the centre of outdoor enthusiasts’ conversations.

Marketing 118

Marketing Audience eCommerce Lead Generation 118

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. Intercom.io – Tool that lets customers communicate from your website.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

David Teten

DECEMBER 3, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Mike Michalowicz

FEBRUARY 11, 2013

People have always gathered to talk about business, life and community events. Social media is about doing that online. Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Not all exposure is online. Be visible!

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 3, 2014

It is a social network (like Facebook). You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? If you are a B2B company, checkout Cisco's social efforts.

Analytics 151

Analytics Marketing Audience Channel 151

Austin Startup

OCTOBER 19, 2010

Hurricane Party bridges the gap between social networking and actually being social. RecycleMatch is an Online B2B Marketplace for Commercial Waste and Recyclables. Discover where your friends are hanging out in real-time, or start your own party by automatically notifying all your favorite people. RecycleMatch.

Technical Review 78

Technical Review Social Network Cloud B2B 78

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Blog comments enable readers to contact you, creating more conversations. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

conversionxl.com

FEBRUARY 4, 2014

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. It’s about connecting with the viewer and communicating value as quickly as possible. image source.

Analytics 98

Analytics Software Review Conversion Video 98

Duct Tape Marketing

JUNE 22, 2021

Let me ask you this, what’s the main reason you use social media today? I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. Is it to build a community? Building community. Social selling. Driving traffic.

Social Media 94

Social Media Media Curation Audience 94

YoungUpstarts

DECEMBER 9, 2014

Part of the New Rules of Social Media edited by legendary David Meerman Scott , “ Content Rules “ teaches you how to create compelling online content that attracts customers, build communities, generates leads, and grows businesses. this is especially true for B2B companies. The book is divided into three parts.

B2B 185

B2B Social Media Afghanistan Iraq 185

mashable.com

SEPTEMBER 1, 2011

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter?

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Occam's Razor

OCTOBER 24, 2016

Step 3: Assisted Conversions. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. You would think if you throw in Conversion Rate in there and you are ready. Step 3: Assisted Conversions. Digital Attribution's Ladder of Awesomeness.

Analytics 60

Analytics Metrics Technical Review Channel 60

Duct Tape Marketing

APRIL 28, 2017

5 Powerful Use Cases for Social Advocacy & How You Can Get Started written by Guest Post read more at Duct Tape Marketing. As a consequence, the social network has reduced the organic reach of commercial content, to protect its users’ interests. You could also encourage happy consumers to go vocal on social networks.

Social Network 48

Social Network Distribution Curation B2B 48

Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Brands that will stand-out in 2016 will leverage the power of the community and create a strong ROI based on measurable data-backed decisions.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. To quickly get a sense of what’s on your audience’s mind, scan social media. What conversations are happening? Spend time in popular forums or social networks where they spend most of their time.

Customer 92

Customer Audience Campaign Social Media 92

mashable.com

MAY 5, 2011

It got 10% conversion,” Carrella says. link] May 5, 2011 10:24:50 Reply 0 Flag this comment Aniekan Okono Follow We put us out too [link] and got some very interested users sign up, since we are a b2b social network and our targets are small and medium scale businesses. Each referral moves you further up in line.

Pakistan 94

Pakistan Social Media Startup Stealth 94

Software By Rob

AUGUST 18, 2010

This change that took all of five minutes to make, led to an 8x increase in paid conversions. Amazingly, this resulted in a 10x increase in paid conversions for the month. conversion rate to paid accounts initially and can convert 2% of the people that stick around for a year. Look at that again. That’s not 8%. That’s 800%.

Software Review 78

Software Review Software Revenue Cofounder 78

mashable.com

NOVEMBER 3, 2010

And for those in the coveted in-crowd, Silicon Valley, San Francisco and the greater tech community become a world of opportunity where you’re only limited by the quality of your idea and the caliber of your friends. Roberts talks of social networks as mediums that may very well help your product or name attract VC attention.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

AUGUST 5, 2015

Of course, with something that’s commonly recommended and rarely formally (and publicly) tested: social proof. Sure, social proof worked 5 years ago, but is it still effective now? That’s the question I asked a panel of conversion and growth experts. Use this if you’re marketing B2B software, agency services, etc.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

OCTOBER 15, 2015

How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Conversely, the more people talk about your site in a negative way, the less likely they are to purchase from you.

Conversion 48

Conversion PPC Design Social Bookmarking 48

YoungUpstarts

OCTOBER 17, 2013

The challenge, though, is that most branding guidelines don’t include any guidance for the most important part of your brand in social media conversations: your voice. In most instances it’s okay to be less formal on social media channels —just make sure that your updates, statuses, comments, etc.

Social Media 217

Social Media Media Curation Social Network 217

VC Cafe

JUNE 22, 2010

Footbo - a football-centric social network that enables fans to follow leagues & competitions from around the world while easily connecting with fans from all locations. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

mashable.com

OCTOBER 5, 2012

Before you can even finish your pitch, people are already making judgments of your company, and bad names can be a real distraction to important conversations. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Social Media Lists.

Naming 84

Naming Startup Social Media RSS 84

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. IPgallery’s deployed converged communication solutions include core network centric solutions and Value Added Services for residential and business subscribers.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers. Very easy to use and share.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Social networking. Ning Communities. Social/Sharing. On-line Communities.

Software Review 53

Software Review Technical Review Startup 53