ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. The first item the customer purchases determines all next interactions with your brand.

Retention 126

Retention Analytics Campaign eCommerce 126

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. This can include location, industry, customer target market, and business goals. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). Next-Gen Networking.

Social Media 185

Social Media B2B North America Media 185

Startup Professionals Musings

SEPTEMBER 20, 2013

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues.

Finder 210

Finder Curation Seattle Community 210

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I wish the modern startup community would understand the mindset that gets a company to this point, and resist it. The mindset works like this: It costs a lot of money to land an enterprise customer. And: how many times do you run through that process and still lose the customer? 30% cost to serve the customer. (Can

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

JANUARY 31, 2014

Conduct surveys & interviews to understand your customer’s pain points. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g. billion dollars.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Ben's Blog

MAY 15, 2020

People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” Brian : I know it’s like an old Silicon Valley message, talk to your customers, but honestly this is one of those times where you need to be talking to at least a couple customers a couple times a day.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. Direct response aims to generate immediate action by asking customers to do something.

Audience 122

Audience Technical Review Social Media Campaign 122

This is going to be BIG.

APRIL 23, 2012

There are several key problems to this knowledge sharing little community we've built: People make themselves look better in hindsight. Half the time, founders were pitching a completely different idea than what took off--so the VC who looks brilliant for funding the latest viral app really funded a B2B product that never took off.

Startup 147

Startup Lean Venture Capital Mobile 147

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Step 1: Figure out the LTV (customer lifetime value). LTV is how much money you can make from an average customer during his or her purchasing lifetime with you. Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

MAY 2, 2017

The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. If your dashboards are CDPs (customized data pukes) do this every three months. B2B / Enterprise Sales: Salesforce. If you want to play along. I love governments!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Your own video-on-demand channel for potential customers to join and stay engaged with.

Lead Generation 110

Lead Generation B2B Video Marketing 110

David Teten

DECEMBER 3, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Many tools designed for B2B marketing in general are also relevant to investors. This provides us more time to develop meaningful relationships with prospects and customers. The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

MAY 4, 2016

Now, before you go into a click-induced coma, understand that my belief is you should be going as deep as possible in one or two channels and looking towards new channels as a way to amplify where most of your awareness and customers come from today. Extole – SaaS platform w/optimized sharing & custom codes. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

YoungUpstarts

MARCH 27, 2020

Spreading the word about your business is vital to enable you to create a constant stream of customers and to generate a buzz around your company within its first few weeks of opening. Become Part of the Community. If you want to spread the word online, you should create a social media account to create viral posts.

PPC 179

PPC Social Media Audience Advertising 179

ConversionXL

MAY 19, 2016

Linear funnels are conducive to the traditional customer lifecycle you’re used to hearing about. All of these questions lead to pages like this… Josh suggests that actual customer journeys are much more complex than a linear funnel would indicate. Tweet It!]. Linear Funnels vs. Tornadoes: What’s the Difference?

Analytics 78

Analytics Metrics Channel Software Review 78

www.foliomag.com

JULY 31, 2012

MediaPRO Community. B2B: Business Media. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Careers Home.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

JULY 21, 2020

Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. But knowing your marketing needs to be customer-focused is one thing; producing it is another. Search relevant hashtags that customers might use on a regular basis. What’s going on? Where do you start?

Customer 92

Customer Audience Campaign Social Media 92

Mike Michalowicz

FEBRUARY 11, 2013

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. People have always gathered to talk about business, life and community events. Inspire Customers To Call You.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Take your existing customer testimonials and put them on your brand channel. Another small effort… create videos about your company charity efforts, your community/social responsibility efforts. Invest in How-to Content, Existing Customer Joy.

Analytics 151

Analytics Marketing Audience Channel 151

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. by Nick Pahade, CEO of Poptent. Know your audience.

Video 180

Video B2B Campaign Social Media 180

YoungUpstarts

DECEMBER 9, 2014

More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”? Insight Inspires Originality Dig deep to create your brand story, give voice to your unique point of view, and know your customers. this is especially true for B2B companies.

B2B 185

B2B Social Media Afghanistan Iraq 185

Duct Tape Marketing

JUNE 22, 2021

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. Is it to build a community? Re-engaging current customers. Building community. Offering support to existing customers. Is it to launch a brand or a new product campaign?

Social Media 96

Social Media Media Curation Audience 96

mashable.com

SEPTEMBER 1, 2011

With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started!

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

conversionxl.com

FEBRUARY 4, 2014

Conduct surveys & interviews to understand your customer’s pain points. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas.

Analytics 98

Analytics Software Review Conversion Video 98

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Rob Go

JULY 11, 2013

Here are a couple examples from our portfolio: Vertical Communities: One of the exciting attributes of GrabCAD in the early days was its rapidly growing, engaged community of mechanical engineers. As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company.

Distribution 66

Distribution Vertical Viral B2B 66

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. once said: “The aim of marketing is to know and understand the customer so well [that] the product or service fits him and sells itself”. Step #1: Set S.M.A.R.T. Her hobbies?

Marketing 100

Marketing B2C Social Media Germany 100

mashable.com

MAY 5, 2011

LaunchRock gives startups a turnkey solution for a custom coming soon page that allows users to sign up for updates and share the fact that they did so. Create Viral Content Infographics startup Visual.ly We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality.

Pakistan 94

Pakistan Social Media Startup Stealth 94

Brandanew

JANUARY 8, 2016

The pace of technology has altered the way we view digital and connect with our customers. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Ayelet Golz , Social media and community management specialist, Mack Web.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

APRIL 14, 2016

Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. What’s “normal” for us is often alien to our customers. If we’re actually going to sell products, we need to quit thinking about what’s cool to us, and focus on what customers actually need.

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

AUGUST 16, 2016

While it might seem tough to find a practical reason to use something like Snapchat for B2B purposes, plenty of companies are. If we were using YouTube, our customers would see a bunch of suggested videos and links that would drive them to YouTube.com. Social media is one of the best way to retain customers and/or fans of your brand.

Video 48

Video Metadata Social Media Hosting 48

Up and Running

OCTOBER 18, 2016

Take a look at your own customer demographic information; if you don’t know right away who your customer base is, spend some time doing market research before going any further. If you’re a B2B company or you lack a visually appealing product, that doesn’t mean you should avoid creating great visuals. Image via SproutSocial.

Small Business 60

Small Business Marketing Social Media Curation 60

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Labels: SaaS , sales and marketing , software. 16 comments: BdH. Brian, Paglo www.paglo.com.

Software Review 48

Software Review North America Europe Metrics 48

mashable.com

NOVEMBER 3, 2010

And for those in the coveted in-crowd, Silicon Valley, San Francisco and the greater tech community become a world of opportunity where you’re only limited by the quality of your idea and the caliber of your friends. A well-funded startup with no product is still behind a startup with no money but a product and customers.&#

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

YoungUpstarts

OCTOBER 17, 2013

In using such a scattershot approach to social media, these organizations are missing out on major opportunities to engage with potential and current customers, manage their reputations, and more — and they may be alienating social media users in the process. Listening: Interact meaningfully with customers.

Social Media 217

Social Media Media Curation Social Network 217