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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

For Apple, Senior VP of Worldwide Marketing, Greg “Joz” Joswiak, connects with his audience by sharing content that reflects the brand’s Why (innovation, challenging the status quo, “Think Different”). SparkToro is an audience research platform that helps marketers find their prospective customers’ main sources of influence.

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How Promotional Marketing Can Maximise Your Brand Exposure

YoungUpstarts

In today’s competitive markets, brand awareness is key to gaining and retaining customers. However, to get that brand recognition, you need a solid marketing strategy that maximises brand exposure in the first place. This guide will get you started with the basics. Social media. Online advertising. Traditional print.

Marketing 165
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9 Entrepreneurs Share How They Use TikTok for Their Business

Hearpreneur

4- By utilizing influencer marketing Photo Credit: Stuart Bensusan We reached out to an influencer with a large following who frequently discussed mental health with her followers and asked if we could send her a small gift basket as a thank-you for what she did. TikTok influencer marketing helped me significantly boost my conversion rate.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105
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Conversocial: A case study in thought leadership based marketing

The Equity Kicker

Their marketing strategy has two related strands, firstly assume a position of thought leadership centred around the founder and CEO, Josh March, and secondly generate press coverage by intelligent use of data. E.g. their last blog post was Happy Community Manager Appreciation Day! Related articles.

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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. World peace seems within grasp. That's sucking.)