Startup Lessons Learned

SEPTEMBER 6, 2012

They’re led by established experts in the community, and the rooms we’re holding these in are limited, so you’ll get a chance to ask your questions and share your experience. If you’re looking to dive deep on Lean Startup skills, our workshop sessions provide professional development at a serious bargain.

Lean 154

Lean Cofounder Startup Analytics 154

VC Cafe

MARCH 1, 2024

Social Hybrid AI x human communities – messaging & social apps where bots are treated as equal citizens. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. Bots should be able to join chats with you and friends, and weigh in or spark discussions.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. It builds brand equity with its entrepreneur audience by sharing helpful resources and creating a community of like-minded business builders. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. But the educational community interpreted the findings as fixed categories, even after Fleming published a follow-up paper to refute its use as a diagnostic tool. If you’ve ever worked at an agency, you know the value of client education.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Social media platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Tap into niche communities to further understand the questions your audience is asking. It’s a masterclass in B2B storytelling.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

Mucker Lab

OCTOBER 10, 2023

Platforms like LinkedIn and sales-oriented communities such as Sales Hackers, Revenue Genius, and SDR Nation are valuable for posting job opportunities. Based on an average deal size of $30,000, metrics include the number of days worked in a month, conversion rates from connect to meetings and ultimately to closed deals.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Its customer support page features a knowledge base, video tutorials, solutions, and a community forum. . You can do this by tracking metrics and user behavior.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation.

Demand 115

Demand Affiliate Audience Leadership 115

Reid Hoffman

AUGUST 6, 2020

As the Greylock team has learned after decades of partnering with early-stage founders, the best approach is establishing a core set of fundamental questions that can be tailored to each individual company, rather than looking at a rigid set of metrics. WHAT METRICS SHOULD A FOUNDER SHOW TO RAISE A SERIES A FROM A VC FIRM LIKE GREYLOCK?

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

SEPTEMBER 15, 2020

They applied a community-powered business model to the mobile sector, similar to that of Wikipedia, hence the name “giffgaff,” which means “mutual giving.”. Changing that dynamic was hard, not just within the business but also for our community. One of the first things the giffgaff community helped with was the pricing.

Customer 85

Customer Community Revenue Software Review 85

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. If you have not been exposed to statistics perhaps you can take a class at a local community college or university. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website).

Analytics 99

Analytics Web Campaign PPC 99

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales. Scaling is Hard.

Sales 50

Sales Technical Review Software Review B2B 50

ReadWriteStart

JANUARY 10, 2020

The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. However, smaller brands can also deliver such an exquisite experience directly to customers, B2B, B2C, and even to non-fashion brands. Store navigation and ease. Order inventory. Conversions.

Startup 78

Startup eCommerce B2C Metrics 78

David Teten

DECEMBER 3, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I wish the modern startup community would understand the mindset that gets a company to this point, and resist it. Few B2B companies can truly claim “viral growth” characteristics. Another way to think about these solutions is that a SaaS business cannot have static fundamental metrics.

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Use this space to show your customers they are a valued part of your community. . via B2B Marketing Alliance ]. Acknowledging birthdays: Image source. Or asking for feedback: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Quizzes, polls, and contests allow followers to join your community. Measuring customer acquisition for peak effectiveness.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Others data Extraprise metrics' This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

Startup Lessons Learned

MAY 14, 2009

Im open to being the coffee and snack technician :-) On another note, I live in Atlanta and believe that we have a strong enough start-up community that would greatly benefit from your lessons learned. I have contacts within the university and entrepreneurial communities and would be happy to help you set up something if interested.

Lean 60

Lean San Francisco Software Review Continuous Deployment 60

Duct Tape Marketing

JULY 31, 2014

If you are a B2B product or service, then start with Twitter. Measure, analyze and adapt: As you start building out your presence and community, make sure you are using data to determine what’s working and what’s not and track your progress. Use metrics to set a baseline and track progress.

Social Media 51

Social Media Media Social Network United States 51

Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Most businesses need a mix of offline and online marketing, promotions, loyalty programs, and community involvement. Use business metrics and tools to tune your efforts. If your interest is in reaching business professionals, LinkedIn has by far the greatest potential.

Social Media 247

Social Media Media Reputation Viral 247

David Teten

SEPTEMBER 23, 2017

My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Advocacy: the customer becomes a brand advocate and spreads the word about your product to their community and through online reviews. trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Austin Startup

MARCH 2, 2019

Both Bazaarvoice and Coremetrics started from scratch, and I’ve also angel-backed companies recently that have started from scratch, like Compare Metrics , where I serve as the Chairman of the Board (note that Compare Metrics also recently completed their Series A with Austin Ventures as the lead). Have we gotten it all right?

Advisory Board 51

Advisory Board Cofounder Greece Bootstrapping 51

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Others data Extraprise metrics' This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

Austin Startup

MAY 29, 2019

[link] I believe that SaaS startups we’ve invested in (either as advisors or investors, or both), such as AlertMedia, Clarify, Edgecase, eRelevance, Fashion Metric, NewComLink, OneSpot, Onor, OrderGroove, Pivot Freight, RealMassive, and ShelfBucks, have natural network effects, some inherently stronger in their industries than others.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Rob Go

OCTOBER 14, 2012

9 that are B2B. In either case, it’s a decent enough quantitative metric and an interesting data point at this stage in the portfolio’s progress. Stepping back to the big picture, it’s remarkable to see how quickly things change in the VC and entrepreneurial community. We have 9 investments that are consumer.

New Hampshire 50

New Hampshire Croatia Omaha Institutional Investors 50

Duct Tape Marketing

AUGUST 24, 2017

And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” That really, it hasn’t been debunked yet, but I do have 48% of my community do all roles. ” So, Marylou, thanks for joining us. John Jantsch: That’s Maryloutyler.com?

Sales 51

Sales Conversion Revenue Email 51

YoungUpstarts

MAY 17, 2017

Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. If you are a B2B business, your first choice should be LinkedIn. For B2B business the metrics you could be targeting are.

Marketing 133

Marketing Social Media B2C B2B 133

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

AUGUST 5, 2015

Use this if you’re marketing B2B software, agency services, etc. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Display the metrics for your product in a positive light. Ideally to influencers in your community or industry.

Technical Review 48

Technical Review Software Review Social Media Conversion 48