Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Up and Running

JANUARY 18, 2021

eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation. Companies will want to observe which channels their audience use but should expect to shift some of their more traditional ad spending to social shopping and new integrations between sales channels and social apps.

eCommerce 150

eCommerce B2B Forecast Demand 150

YoungUpstarts

MAY 30, 2014

Today, e-commerce platforms can give you the type of insights you’ll need to identify new trends and supercharge sales. Personalizing the customer experience drives sales, and consumers have come to expect relevant offers and personal touches online. Big Data isn’t just for big business anymore.

Social Media 174

Social Media Mobile Analytics Cloud 174

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. Liz is a c ommunity design strategist, a community enablement architect, and the Creator of Return on Emotion. 15:20] What elements ignite a community when you’re trying to get started? [16:06] Like this show?

Community 98

Community Framework Advisory Board Viral 98

YoungUpstarts

OCTOBER 10, 2012

This has resulted in dramatic increases in sales. Traditional approaches to marketing and sales will only screw up customer advocacy. It’s painful to watch web-based media initiatives use traditional marketing techniques such as interruption advertisements or ‘all about us’ marketing communications.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close.

Demand 101

Demand Revenue SQL B2B 101

Mucker Lab

OCTOBER 10, 2023

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge Group provides valuable insights into the intricate realm of sales development. Sally's wisdom sheds light on this dilemma.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

Startup Lessons Learned

SEPTEMBER 6, 2012

They’re led by established experts in the community, and the rooms we’re holding these in are limited, so you’ll get a chance to ask your questions and share your experience. Engineering Your Sales Process with Sean Murphy and Scott Sambucci. Traditional sales training stresses “every no moves you closer to a yes.”

Lean 154

Lean Cofounder Startup Analytics 154

VC Cafe

JANUARY 22, 2021

AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. Our dedicated startup resources provide support through technical validation, go-to-market support, and sales enablement to support startups at the speed they need.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. So Sam, welcome to the show.

Search 47

Search SEO Technical Review ChatGPT 47

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Image source ).

PR 120

PR B2B Lean Audience 120

NZ Entrepreneur

FEBRUARY 25, 2025

Who: Magnify Consulting What: Sales strategy, CRM, outsourced, tradeshows NZ HQ: Wellington Who do you work with and what key challenges do you help them solve? At Magnify, we help founders of SMEs to grow a healthy sales pipeline without the risk of hiring. Sales strategy + sales process Get set up for sales success.

Technical Review 52

Technical Review Sales Cycle B2B Sales 52

Hearpreneur

JUNE 4, 2021

Jump forward 16-17 years, through numerous mergers, sales, wins and losses, and our current agency, HUB, is going strong, powered and pushed forward by that original desire to do a good job, create sustainable digital products and generally make a difference. 9- Providing Legitimate B2B Customer Data in the Era of Mistrust.

Entrepreneur 139

Entrepreneur B2B Database Technical Review 139

The Next Web

AUGUST 19, 2013

Sales are the bloodstream for most businesses, and tech startups are no exception. This post is about choosing the right sales strategy and channels for your startup from the start. This mix is not a good start when it comes to sales and marketing. It just so happened that I became the CEO of a B2B tech startup.

Belarus 137

Belarus Viral Channel Startup 137

Venture Chronicles

AUGUST 30, 2012

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36

B2C B2B Technical Review Software Review 36

VC Cafe

MARCH 1, 2024

Social Hybrid AI x human communities – messaging & social apps where bots are treated as equal citizens. Electric Vehicles – Lower battery costs powering adoption mean EV sales could reach 74 million in 2030. Bots should be able to join chats with you and friends, and weigh in or spark discussions.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. They not only need to work well; they’re also required to explain how their work fits into company goals and master internal communication. More networking and curated roundtables, less gurus and swag.

B2B 94

B2B Marketing Curation PPC 94

YoungUpstarts

DECEMBER 21, 2018

For example, you can decide how many followers you plan to gain in a certain time period, or you can calculate the sales numbers you want to generate from your social media efforts. Influencers can range from experts in your industry, credible individuals in your community or even your customers. Partner With Influencers.

Social Media 159

Social Media Small Business Media Software Review 159

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

Hearpreneur

DECEMBER 10, 2023

Let me put it like this – in 2024, my focus will be on building a community, a shared space where ideas flow, inspiration blooms, and each natural stone becomes a chapter in a homeowner's narrative. Our goal is to optimize every component of our sales process and tech stack to try and increase throughput while maintaining quality.

Technical Review 149

Technical Review Entrepreneur Artificial Inteligence Affiliate 149

Mike Michalowicz

FEBRUARY 11, 2013

People have always gathered to talk about business, life and community events. Many communities now have online forums/bulletin boards that offer varying levels of paid memberships. Just remember not to get caught up in community drama as every post represents you and your business! Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. But the educational community interpreted the findings as fixed categories, even after Fleming published a follow-up paper to refute its use as a diagnostic tool. Their sales page speaks directly to practitioners. A stranger?

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

VC Cafe

FEBRUARY 7, 2025

NEW FUNDS Congratulations Gil Dibner and team Angular Ventures on the debut of your $125M fund III to invest in Israel and Europe early stage B2B tech! We have a lot to celebrate in our “small” community. These voice AI systems can function as automated agents, offering continuous support across various business functions.

Israel 78

Israel Technical Review Open Source China 78

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Social media platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. calls to action and sales-focused product pages alone. But you can’t skip this stage simply because it’s furthest from a sale. You can build that relationship with content.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. This has changed how buyers interact with sales. B2B demand generation focuses on ROI.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JANUARY 18, 2022

Yet, in 2021, Shopify posted record sales, growing 113% year-over-year and doubling in brand value to $828 million. Studies show that only 5% of B2B customers are ready to buy. It builds brand equity with its entrepreneur audience by sharing helpful resources and creating a community of like-minded business builders.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. of their time), marketing teams (84.2%), and sales teams (75.9%). It defines what you want to communicate to your audience and in what form. Image Source.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. Skyrocket their sales. And then it's just again with savings.

Lead Generation 91

Lead Generation Networking PR B2B 91

Austin Startup

MARCH 13, 2020

Since then, we’ve served 500+ unique customers, worked with 10+ space partners, pivoted our business model from B2C to B2B, signed on advisers, and have raised money from outside investors. She takes the lead on all things brand, creative, hiring, and marketing, while I lead sales, business development, and operations.

B2C 62

B2C Austin B2B Cofounder 62

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

NOVEMBER 29, 2018

As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led. Will you still need sales support for some enterprise accounts? Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%.

Customer 119

Customer Conversion Acquisition B2B 119

Hearpreneur

JANUARY 19, 2018

We’ll do this through a variety of ways like introducing new products and features to our website, and focusing on a variety of marketing strategies to grow and engage our community. 7- Giving back to the community. In 2018, we plan to share business successes with the community in which we are based. 13- Stronger brand.

Detroit 97

Detroit Entrepreneur Technical Review Revenue 97

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Startup Professionals Musings

MAY 30, 2021

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues.

Finder 361

Finder Startup Curation Seattle 361

Hearpreneur

JULY 13, 2022

Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. This satisfaction led to a record $24 billion dollars in sales for 2021. Cannabis sales increased by about 40%. They also predict that by 2025, sales could reach $1.1

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Software Review 127