Duct Tape Marketing

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Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. And that's really the differentiator. This is predicting this conversation, right? What's the key there?

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Duct Tape Marketing

DECEMBER 30, 2022

Company like ours, signposts, we are a B2B or business to business company. Right, right, right. And that enables you to start a text conversation Right. They have a certain budget in mind. So we sell all, all across the United States, and we sell primarily to businesses rather than to homeowners.

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Duct Tape Marketing

JANUARY 18, 2023

John Jantsch (02:15): In, let's just go right into marketing, cuz that's all I know. the, you know, when you think about it, uh, people wrestle to differentiate themselves with a marketing message, right? It's o not the only conversation, right? And so influencing those perceptions is the job of employer brand.

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Duct Tape Marketing

APRIL 21, 2022

We are a B2B or business to business company. Right, right, right. And that enables you to start a text conversation, right. John Jantsch (17:23): You can say, while you're waiting, here's the 27 projects we did last week, right? It's a very differentiator too. We got your message.

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