Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 91

Marketing B2B Distribution Audience 91

crowdSPRING Blog

JANUARY 28, 2019

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. You’ll find insightful articles on social media, SEO and organic search, retargeting campaigns, content marketing, lead conversion, copywriting, and more. ” Their goal is to educate marketers from the ground up.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

NOVEMBER 9, 2021

It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% Memberstack’s B2B audience are familiar with YCombinator. across all industries. Image source.

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Audience Video Software Review Conversion 156

Hearpreneur

MAY 18, 2022

This decision led me to pioneer a business with my brother, featuring a curated jobs database of legitimate, safe, remote work opportunities and valuable career resources. Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen.

Entrepreneur 143

Entrepreneur Technical Review Software Review Jordan 143

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

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Marketing Affiliate Channel Seattle 99

Duct Tape Marketing

NOVEMBER 3, 2021

Success story features Q and a sessions with successful business leaders, keynote presentations, conversations on sales marketing. And then finally, I think most businesses, particularly in the B2B world, uh, can and should create what I call a referral mastermind. It's one of the most useful podcasts in the world. And this is Ruth.

Technical Review 101

Technical Review Networking Texas Forecast 101

Up and Running

AUGUST 7, 2019

They get a curated selection for an affordable price. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. It’s why on Amazon all you’ll get is a gift card to spend toward those chosen-for-you boxes. Be mobile-friendly.

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eCommerce Software Review Technical Review Audience 77

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM teams then began curating content and tagging it by use case, industry, and persona.

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Duct Tape Marketing

DECEMBER 20, 2022

And for most brands from most businesses, most conversions come from stories. Whereas the feed posts tend to be heavily curated. So we tend to get better conversions, more direct message responses, more engagement in a personalized way. (07:53): For most brands, reels are not ideal for conversions.

Marketing 99

Marketing Social Media Video Technical Review 99

crowdSPRING Blog

FEBRUARY 6, 2015

B2B Influencer Content Marketing Case Study & 18 Resources crowdspring.co/1Dm42V8. Three Ways to Grow Your Curated Email Newsletter Faster crowdspring.co/1CTOJ5T. The 6 Landing Page Mistakes that Kill Conversion Rates – Crazyleaf Design Blog crowdspring.co/1Co2lKj. The New Era of the Hybrid Marketer crowdspring.co/1zbayAT.

Small Business 48

Small Business Design Seattle Social Media 48

YoungUpstarts

OCTOBER 17, 2013

The challenge, though, is that most branding guidelines don’t include any guidance for the most important part of your brand in social media conversations: your voice. Content: Engage in conversation. Curation: Share meaningful content. That being the case, what you share and talk about with social media users is important.

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Social Media Media Curation Social Network 217

Austin Startup

APRIL 17, 2017

is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. I don’t have bandwidth to engage in substantial conversations on Twitter. . I recommend Grapevine6 , which curates relevant online content, for which I’m a reseller.”

Social Media 60

Social Media Technical Review Media Private Equity 60

Duct Tape Marketing

FEBRUARY 6, 2024

Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). [06:56] 13:15] How do you see search changing, would it be through conversational information? [16:09] As a curator.

Engineer 91

Engineer SEO ChatGPT Channel 91

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. The Uberflip platform starts with aggregating all the content you create and curate. But marketers today still struggle with tapping into the potential that exists in content marketing.

Marketing 162

Marketing Curation B2C Audience 162

The Startup Magazine

NOVEMBER 26, 2023

In B2B businesses, account-based marketing (ABM) is a potent strategy that revolutionizes how brands engage with their audience. How Account-Based Marketing Can Help B2B Businesses Account-based marketing is a strategic approach that customizes marketing efforts toward specific high-value accounts.

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Customer Marketing Campaign Architecture 147

Duct Tape Marketing

OCTOBER 9, 2018

How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. Everyone seems to be on it, but no one seems to know quite how to use it to generate sales conversations.

Conversion 78

Conversion Sales Audience Social Network 78

Guy Nirpaz

DECEMBER 13, 2011

The subscription model, like many of the B2B sales models in the SaaS industry , is all about the customers – listen to your customers and have your service to comply and you’re on the right direction! To learn more about Trial to Paid conversion, view our 40 minute webinar: “ Best Practices on Trial Conversion ”.

B2B 60

B2B Sales Social Media Curation 60

Brandanew

JULY 17, 2015

About: The Social Shake-Up is a two day affair hosted by Social Media Today, that is popular for creating and curating conversations from across the world around the best business practices. MarketingProf’s B2B Marketing Forum 2015. Social Shake-Up. Date: November 10-11, 2015. Place: London, U.K. Place: Boston, Massachusetts.

Social Media 100

Social Media San Francisco Media Massachusetts 100

Ben's Blog

MAY 15, 2020

If you’re Expedia or Booking, regardless of whether or not people are looking at flights, my guess is the percentage of people who look up a flight versus actually book the flight, that conversion rate is probably down. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

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Founder Conversion Technical Review Cash Position 36

Hearpreneur

OCTOBER 21, 2020

As a father and founder, I’m motivated to end our kid’s dependence on sugar and start a conversation about its dangers. 4- Curate the best of the rest from cinema history. ZeroVir offers automated, contact-less sanitization for B2B enterprise customers using UltraViolet light & IoT modules. Photo credit: Darren Litt.

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Ghana Entrepreneur Green Curation 143

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. Embrace social proof. Conclusion.

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Metrics Audience Curation Algorithm 152

Up and Running

MAY 21, 2014

A lot of that functionality can be tied back to moving people through the marketing hourglass, so you can see the stages that I have here; awareness, trust, education, engagement, ultimately conversion – and these are different forms of content. And then you can start saying, “Okay, what tools would allow me to do that?”

Marketing 72

Marketing Social Media Sales Media 72

Brandanew

OCTOBER 6, 2015

You need to create or curate content keeping audience needs central. However, if you are a B2B business looking to win clients and sell products, mere traffic will tell you nothing. Conversely, out of all your leads last month, how many came through your social channels?

Social Media 100

Social Media Media Analytics Social Network 100

Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Over 90% B2B clients distrust content created by vendors. Shortlist people who match your tone of voice, seem to lead conversations and have good engagement on their posts. Create and curate great content for your advocates to share.

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Social Network Distribution Curation Social Media 71

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Landing page conversions, CTA button clicks, and confirmation page views. And today, it really is an art form.

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Demand B2B Curation SEO 68

Duct Tape Marketing

JANUARY 30, 2025

During our conversation, Alex revealed the raw truths about franchise ownership, the emotional triggers that drive investment decisions, and how effective marketing research can help buyers identify the right opportunities. You can deny them or approve them and go further down the conversation with them. You sign a franchise agreement.

Private Equity 77

Private Equity Bankruptcy Naming Equity 77

Duct Tape Marketing

NOVEMBER 19, 2019

Whether you’re posting content through your own personal LinkedIn profile, your company page, or both, you always want to focus on creating posts that start conversations. With LinkedIn, it’s okay to take a slower cadence, and to share a mix of your own content and curated articles, videos, and more.

Networking 74

Networking Social Media B2C Curation 74

Austin Startup

JANUARY 25, 2020

They’re a carefully-curated clothing aggregator, with an emphasis on creating customized shopping experiences. Rajya : We’ve met and talked to a lot of people who are doing B2B, but meeting B2C people is really key for us. Learn more about our VIP Accelerator program and how to apply.

B2C 62

B2C Startup B2B Cofounder 62

Austin Startup

MARCH 5, 2021

Months of research and conversations with fellow marketing colleagues and IT professionals gave Burushkina the assurance that she wasn’t alone. By the end of the program in mid-November, the B2B SaaS platform had 104 qualified leads in their pipeline; in January, that pipeline grew to 27K and now it stands at 40K with over 1000 paid users.

Channel 62

Channel Ukraine Netherlands Spain 62

Hippoland

DECEMBER 16, 2016

Similar to the discussions I did with Pocket Sun and Ellie Galbut of SoGal, I will invite a curated group of entrepreneurs to join me in a discussion with Pedro. I’ll publish the conversation for all entrepreneurs to see on my blog sometime afterwards so that everyone can have an understanding of how Pedro invests.

San Francisco 48

San Francisco Accredited Investor B2B Cofounder 48

Up and Running

AUGUST 14, 2018

Shawn Porat of Scorely concurs: “ I’m looking for ways to create more targeted lists, so I can improve engagement and conversions. As a result, 93 percent of business-to-business (B2B) marketers use content marketing. Content marketing has been effective for B2B marketers as well.

Marketing 71

Marketing Entrepreneur B2B Video 71

Duct Tape Marketing

APRIL 11, 2022

The benefits for B2B companies If you work with clients that also work with other professionals or have a B2B model, ecosystem balancing is a great option for you, but not only for referrals. After you have identified six or seven potential strategic partners it is time to begin the conversation.

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Programming Small Business Advisory Board B2B 97

Brandanew

JANUARY 8, 2016

These are effective tools to use, for example, if you notice that people are liking the post but for some reason not clicking through to the link – then you can determine what you need to do to achieve that conversion! It trolls the web and targets each conversation that is talking about the monitor you set up.

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Analytics Social Media Marketing Media 100

ConversionXL

NOVEMBER 23, 2022

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

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Duct Tape Marketing

JANUARY 14, 2020

” Based on conversations we had, the more authenticity there is in the entire project. ” Rohit Bhargava: I think that some of the writing I was doing early on that related to curation and specifically content and content marketing. ” And curation became much more important. I was working on B2C and B2B.

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Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] 15:00] Should you be curating members for a community? To first say something to kick off a conversation, right. Are B2B communities B2C? Right, right, right.

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