Duct Tape Marketing

DECEMBER 20, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So those are kind of probably the two biggest differentiators. And for most brands from most businesses, most conversions come from stories. For most brands, reels are not ideal for conversions. It's kind of surprising.

Marketing 97

Marketing Social Media Video Technical Review 97

David Teten

SEPTEMBER 5, 2014

As the former CEO of a professional expert network , I’m a firm believer in the value of speedy access to relevant experts. I was excited to see that GLG (formerly Gerson Lehrman Group), the industry leader, is now offering a professional network service geared to the needs of the startup community: GLG Share.

New York 114

New York Technical Review Networking Advisory Board 114

This is going to be BIG.

AUGUST 8, 2023

ChatGPT's data is two years old and when actual tech humans can't really differentiate easily between pre-seed and seed, who's a lead and who isn't, and whether or not someone is a real fund or just a broker, I wouldn't expect a bot to. Still, don’t substitute that for live conversations. and get an autogenerated list.

ChatGPT 78

ChatGPT Database Salary Naming 78

ConversionXL

MARCH 5, 2019

Your audience of qualified computer scientists may respond positively to technical terms; a conversational tone with that same audience may undermine credibility. A third option is to go offline and start networking at conferences and events for people who match your buyer persona. Undoubtedly, this takes more effort and costs more.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

MARCH 19, 2012

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Now, you don’t know why – there’s no causal link between searching and conversion. For instance, just change ‘content added’ to ‘content consumed’ if you’re a B2B or eCommerce site. Correlation vs Causation.

Metrics 48

Metrics Conversion Analytics Retention 48

YoungUpstarts

FEBRUARY 23, 2015

Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them. They include total sales, campaign ROI, conversion rates, cost per lead, cost per sale, revenue per click and so on. Six Stages in Digital Advertising Campaigns.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

DECEMBER 13, 2018

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. Integrations with a wider range of ad networks. Integrations with a wider range of ad networks. Large B2B companies that already use Salesforce. Display & Video 360.

Analytics 126

Analytics Cloud Audience Campaign 126

YoungUpstarts

JULY 29, 2013

We will open our network of successful entrepreneurs and investors to offer invaluable experiences to you. Does the solution DIFFERENTIATE from current competitors through a UVP? Do we understand the conversion mechanics of our sales FUNNEL? JFDI is a mentorship-driven accelerator. TRACTION and GROWTH? ii.actual REVENUE?

Asia 207

Asia Singapore Cofounder Incubator 207

ConversionXL

MAY 27, 2022

More conversions? B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Our advantages were almost all network-driven. Before getting started, be clear on: The goal. The message.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

DECEMBER 30, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Company like ours, signposts, we are a B2B or business to business company. Like, if your business is not optimized for that, you're not part of the conversation, a homeowner is not going to find you and pick your business.

Software Review 89

Software Review Marketing Technical Review Michigan 89

Duct Tape Marketing

JULY 14, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by business made simple hosted by Donald Miller and brought to you by the HubSpot podcast network business made simple, takes the mystery out of growing your business. So I think it's not only like there's a place for on demand and B2B content.

Technical Review 84

Technical Review Demand Cofounder Video 84

Duct Tape Marketing

APRIL 21, 2022

More About Duct Tape Marketing Consultant Network: Learn more here. John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the salesman podcast, hosted by Will Barron and brought to you by the HubSpot podcast network. We are a B2B or business to business company. Like this show?

Small Business 90

Small Business Software Review Marketing Technical Review 90

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. You can listen to the podcast here, and read the full transcript of the conversation below. What makes it a strong differentiator?

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. You can listen to the podcast here, and read the full transcript of the conversation below. What makes it a strong differentiator?

Cofounder 69

Cofounder Differentiation Search Advertising 69

Duct Tape Marketing

JANUARY 18, 2023

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. the, you know, when you think about it, uh, people wrestle to differentiate themselves with a marketing message, right? It's o not the only conversation, right? And so influencing those perceptions is the job of employer brand.

Chicago 76

Chicago Hiring Conversion Audience 76

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. Website live chat has evolved an incredible amount since its inception. 1:51] What you did do in your previous life that had you want to start a chatbot company?

SMS 93

SMS Technical Review Channel Cofounder 93

Duct Tape Marketing

DECEMBER 1, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. 08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services.

Charlotte 89

Charlotte Audience Technical Review Chicago 89

ConversionXL

JULY 9, 2015

Why the gap between signup and conversion? The chart below, a benchmark study done by Totango , shows the typical ratio of tire kickers to true evaluators: As you can probably assume, it’s the true evaluators that show the greatest conversion rates. Your free trial signups are hardly equal. More on that, later.).

Analytics 48

Analytics Conversion Software Review Email 48

Mike Michalowicz

FEBRUARY 11, 2013

It’s about building relationships and networking, not selling, although that does come as a result. Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Never Stop Growing Your Network. Network Your Networks.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 3, 2014

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. It is a social network (like Facebook). You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there?

Analytics 151

Analytics Marketing Audience Channel 151

Up and Running

OCTOBER 21, 2014

Census Bureau or the national Small Business Development Center (SBDC) network, your local chamber of commerce and relevant industry publications. Places you can turn to recruit include: Friends and family – tap into your personal network and ask if there’s anyone they can recommend. For B2B companies: Branding Business.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Mike Michalowicz

DECEMBER 28, 2012

Women in business should embrace networking, sales meetings, and business leadership because that is where we are at our best. We are connectors, and we bond over conversations. Work to expand your EQ as it is essential in all those B2B interactions. Nurture Your Network. It takes a network to succeed.

Las Vegas 165

Las Vegas LLC Oman Kansas 165

ConversionXL

FEBRUARY 3, 2021

Unlike [competitors and alternatives], [Your Company] is [differentiated in these ways]. B2B Branding and Marketing Consultant Adrienne Barnes. Thus, positioning is how you differentiate yourself in the mind of the prospect. Roam Research is the “note-taking tool for networked thought.” It also reduces unease.

Marketing 153

Marketing Cofounder Differentiation Business Model 153

Software By Rob

AUGUST 18, 2010

This change that took all of five minutes to make, led to an 8x increase in paid conversions. Amazingly, this resulted in a 10x increase in paid conversions for the month. conversion rate to paid accounts initially and can convert 2% of the people that stick around for a year. Look at that again. That’s not 8%. That’s 800%.

Software Review 78

Software Review Software Revenue Cofounder 78

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. What conversations are happening? Spend time in popular forums or social networks where they spend most of their time. Or showcase a differentiator that inspires loyalty ?

Customer 92

Customer Audience Campaign Social Media 92

market-by-numbers.com

DECEMBER 7, 2009

Johnson & Johnson , for example, makes hundreds of highly differentiated products that serve doctors, nurses and patients. Cisco’s driving force is building products for network professionals. Distribution Company has unique or differentiated method of moving products. User Class refers to a specific set of users.

San Diego 40

San Diego RSS Lean Elevator Pitch 40

ConversionXL

MAY 8, 2019

Yet the average ecommerce conversion rate is between 1 and 3%. Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Reid Hoffman

AUGUST 6, 2020

Below are some of the key highlights from the conversation. Sarah Guo: “We’re not very metrics-oriented when investing at the Series A stage, as long as we can see the network effect, the platform effect on the ecosystem, or their other defensibility (should their vision come true). Take B2B companies.

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

ConversionXL

NOVEMBER 16, 2021

It always won’t help you differentiate yourself (thus your brand), so your audience won’t know why they should listen to you instead of others. LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . What do you bring to the table?

Framework 131

Framework Social Media B2B Audience 131

Duct Tape Marketing

MAY 23, 2017

He is a long time featured keynote speaker for things such as search engine optimization and conversion rate optimization, and I’ve had him on the show a couple of times, some of you may recall waiting for your cat to bark… maybe a call to action definitely [buyer legends 00:53] and a number of other books.

Tampa 34

Tampa Florida Customer Audio 34

VC Cafe

JANUARY 16, 2011

4G/LTE and WiMax networks and provide full cell awareness. Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Reid Hoffman

JANUARY 13, 2021

To guide the conversation, Reid and Harry solicited questions from Twitter ahead of the recording. He said, “outside of investing in companies with proven network effects, what are some of your recent investment theses?”. Harry: Let’s start the discussion on the theme of investing.

Incubator 36

Incubator IPO Networking Cofounder 36