SoCal CTO

JANUARY 2, 2013

Then I got an email that asked: I'm leading the marketing efforts for an early-stage startup. Or in the case of the LinkedIn outreach: Hi John, I'm leading the marketing efforts for StartupRoar , an early-stage startup that sells to B2B advertisers. And sometimes that grows into more conversations. For me, I'd use LinkedIn.

Startup 259

Startup Early Stage Incubator Los Angeles 259

ConversionXL

FEBRUARY 27, 2019

“Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% If you’re unpersuaded by statistics, also recall that: If you own your email list, you pay nothing to reach subscribers.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

MARCH 5, 2019

Cold emails are unsolicited emails sent to previously uncontacted recipients. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Still, it’s easy to get cold emails wrong. workers spend 3.2

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. However, it’s not without challenges. Nothing is being sold at this stage. Consideration.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed? What’s new? [07:37]

B2B 97

B2B Marketing B2C ChatGPT 97

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 92

B2B Mobile Analytics Deal Flow 92

YoungUpstarts

SEPTEMBER 16, 2020

Improve conversion rates and ROI . Create and send trigger emails based on customer behaviors and interactions. Whether you’re looking to develop trigger emails based on customer actions or find ways to grow a more loyal customer base — there’s an automation campaign out there for your needs. Image courtesy of Omnisend. .

Marketing 179

Marketing SMS Campaign Channel 179

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Steve Blank

NOVEMBER 9, 2009

She had sent several emails to the resource center asking for help. This reminded me of a conversation with one of my direct reports years before my daughter was born. Our conversation went like this: Me: Jim, how are we doing with getting Ansys ported? When I explained this to him, the conversation got heated.

Silicon Valley 332

Silicon Valley RSS Software Review Technical Review 332

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 77

B2B Mobile Analytics Deal Flow 77

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! •

Channel 162

Channel Analytics Campaign Conversion 162

YoungUpstarts

FEBRUARY 29, 2016

Keep in mind that the purpose of your website is online user conversion. So don’t forget to guide them on what to do next in order to buy from you – whether this is filling in a form, sending an email or calling the hotline. Let’s say your company is in the B2B Software as a Service (SaaS) space. Except, there’s nothing.

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Finally it generates a constant stream of social amplification and social conversations! So fix that.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. However, Amazon’s profits, and those of its founder and CEO, have spurred some conversation about how consumers should spend their money. Voice will prioritize better buying.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for?

Technical Review 133

Technical Review Marketing Software Review Audience 133

ReadWriteStart

JULY 7, 2021

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. It starts with a simple email. Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

SEPTEMBER 24, 2012

You choose the date when you want to receive it, enter your email and it’s done. It’s kind of cute and it really is fun to receive emails from the past. I had been doing B2B sales for several years, and I was really good at it. It was entirely internet based, over email and Skype. Give it a try. Life was good.

Panama 124

Panama Africa Internet Email 124

Up and Running

AUGUST 25, 2021

If your goal is to launch a sub-brand, for instance, adding a deliverability plugin to your email marketing software, you can cross-promote and even offer your new product on your core website. We like to create surveys that we publish on-site and send to our email subscribers. Consider the benefits of selling wholesale.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Personalize the buyer journey with email marketing 5. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

MARCH 20, 2019

MRP is a predictive tool that serves the ABM market—as well as email, direct mail, and others who benefit from predictive marketing. As one user noted : With the GA reporting alerts, email and SLACK alerts, our sales teams find Demandbase beneficial in identifying the account’s activity and helping prioritize sales tasks.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. How many emails do you get cc’d or bcc’d on? email: use data to send highly personalized message by pulling data from across sources (e.g. previous conversations, facebook, intercom…). Ezra Firestone – What Works in Email Marketing Right Now. And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 4, 2014

Though the potential number of visitors to your online store might be infinitely higher, according to Deliotter’s report “ The Changing Nature of Retail: Planting the seeds for sustainable growth ,” the conversion in a physical store usually is much higher. Email remarketing. Obtain Customer Emails For Direct Communication.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data. Hence that’s the macro-outcome.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. A new email is created in HubSpot. Lesson 2: Make your funnel airtight.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

MAY 27, 2022

More conversions? email nurturing, retargeting) require specific channels. B2B demand generation focuses on ROI. B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] Is that when you are putting things out on your Facebook page, it is a one to many conversation that's happening, right. 13:20] What are the risks of having a community? [14:13]

Community 100

Community B2B B2C Technical Review 100

Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Learn, get better, try some more.

Analytics 165

Analytics Marketing Channel Metrics 165

crowdSPRING Blog

FEBRUARY 14, 2014

Email marketing best practices, 2014 edition - crowdspring.co/NeK0bD. Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them – crowdspring.co/1fDWbqg. Email Blows Social Media Out the Door — Any More Questions? - crowdspring.co/NeImqH. 1gj5nCn.

Social Media 94

Social Media Small Business Design Media 94

Rembrandt Communications

AUGUST 7, 2019

You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. After all, they need your expertise to get valuable, current data fast to communicate the B2B’s message to the right people at the right time. Here are some helpful questions to help you start the conversation….

PR 100

PR Technical Review B2B Public Relations 100

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 8, 2021

Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. For example, Mailchimp’s freemium plan gives you basic features with 2,000 subscribers and 12,000 emails per month. This will help you attribute the conversion to the correct acquisition cost. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

NOVEMBER 29, 2018

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Benchmark conversion rates: freemium vs. free trial. So what should you do first?

Customer 119

Customer Conversion Acquisition B2B 119